The Chief Marketing Officer, Canada has overall responsibility for defining and delivering the marketing strategy across Manulife Canada. This includes leading all aspects of marketing, customer engagement, brand, digital, and customer experience to support the segment’s growth objectives, distribution effectiveness, and financial performance.

As a member of the Canada Segment Leadership Team, the CMO is accountable for shaping a modern, integrated, and commercially oriented marketing function that aligns to global strategy and enables strong execution across Canada’s businesses.

The role partners closely with business, distribution, product, operations and technology leaders to translate commercial priorities into data-driven, insight-led marketing strategies that advance Manulife’s ambition to become the #1 choice for customers, while driving acquisition and retention.

In alignment with enterprise priorities, the CMO will lead the continued modernization of marketing across Canada, embedding digital-first, data-driven, and AI-enabled capabilities to enhance personalization, improve campaign effectiveness, and generate measurable business outcomes.

The CMO also ensures alignment across Canada and global teams, balancing consistency of brand and strategy with the needs of the Canadian market, and providing strategic counsel to senior leaders on growth opportunities, market positioning, and customer engagement.

Position Responsibilities:

Commercial Growth and Performance:

• Define and execute a comprehensive Canada marketing strategy aligned to business growth priorities, customer segments, and enterprise objectives.
• Partner with business and distribution leaders to drive demand generation, client acquisition, retention, cross-sell, and digital adoption outcomes across Canada’s businesses.
• Establish clear performance metrics and KPIs; leverage data and insights to optimize marketing effectiveness and demonstrate return on investment.
• Own the Canada marketing budget and annual planning process, ensuring decisions are aligned to strategic priorities, optimizing resource allocation, and measurable business outcomes.
• Strengthen the role of marketing as a commercial function, directly contributing to revenue growth, earnings, and distribution effectiveness.

Digital, Data and AI Enabled Marketing Transformation:

• Lead the modernization of the marketing function across Canada, embedding best-in-class digital, data, marketing technology, and personalization capabilities.
• Advance AI-enabled marketing capabilities to enhance personalization, customer insights, campaign performance, productivity, and speed to market.
• Partner with technology and data teams to deliver integrated, scalable platforms that support marketing execution, digital experiences, and measurement.
• · Ensure responsible use of customer data and AI, with privacy, security, accessibility, legal, and regulatory requirements embedded by design.

Customer Engagement and Experience:

• Define and implement a Canada customer engagement strategy across the full client lifecycle.
• Ensure consistent, insight-led customer experience across all touchpoints, aligned to brand and business strategy
• Leverage research, voice of customer, journey insights, data, and analytics to improve customer experience, engagement, loyalty, and digital adoption outcomes
• Partner across Product, Operations, Distribution, Technology, and Data to remove customer friction and accelerate priority experience improvements.

Brand, Market Positioning, and Differentiation:

• Develop and execute an integrated, omnichannel marketing strategy across brand, content, media, digital, sponsorship, and performance marketing.
• Ensure strong, consistent brand positioning across Canada while enabling relevance across businesses, audiences, and distribution models.
• Establish strategic partnerships and external alliances to enhance brand reach and differentiation.
• Advise senior leaders on market dynamics, customer expectations, competitive positioning, and reputation opportunities and risks.

Canada Strategy and Business Execution:

• Translate the broader Manulife marketing strategy into a Canada agenda that connects enterprise priorities, business plans, investment decisions, and execution.
• Lead Canada Marketing and capability leaders to align priorities, resolve trade-offs, and balance shared standards with business and market needs.
• Create clear decision rights and accountable ways of working across Canada Marketing, business teams, and Global Marketing.
• Drive consistency, efficiency, scalability, and speed through shared capabilities, process simplification, technology, and disciplined agency management.

Marketing Leadership Capability:

• Build a strong Canada marketing talent pipeline, enabling movement of high-potential talent across businesses, functions, and enterprise opportunities.
• Develop senior marketing and capability leaders through succession planning, differentiated development, and exposure to broader Canada and global priorities.
• Build and lead a high-performing, inclusive, and future-ready organization with clear priorities, accountabilities, and performance standards.
• Create a culture of commercial accountability, customer focus, collaboration, constructive challenge, and continuous improvement.

Key Shared Accountabilities

• Lead the evolution of a globally aligned, Canada-focused marketing operating model.
• Partner with global marketing teams to ensure alignment with enterprise strategy, standards, platforms, and capabilities while representing Canada’s business and market needs.
• Foster collaboration across Canada’s businesses and global teams to drive consistency, efficiency, scalability, and stronger execution.
• Serve as a strategic advisor to senior leaders on growth opportunities, competitive positioning, customer strategy, digital transformation, and reputation.
• Maintain effective governance and appropriate financial, risk, legal, privacy, compliance, accessibility, and responsible AI oversight across marketing, customer, and digital decisions.
  

Required Qualifications:

• Demonstrated ability to define and execute complex enterprise-level marketing strategies, supported by direct experience in the Canadian market.
• Strong capability in leveraging data, AI, research, and customer insights to inform strategy and drive measurable outcomes
• Proven ability to translate marketing activity into business growth, including acquisition, retention, cross-sell, digital adoption, and revenue impact.
• Experience leading large-scale marketing, digital, customer, and operating model transformation in matrixed organizations.
• Demonstrated capability in marketing technology, personalization, and practical AI-enabled marketing.
• Strong commercial acumen, including significant budget ownership, investment prioritization, and performance management.
• Strong stakeholder management and executive communication skills, including experience advising CEOs and senior leadership teams
• 15+ years of leadership experience, preferably within Marketing. Financial Services experience preferred.   
• Experience leading large, diverse, multi-disciplinary teams in a matrixed and regulated environment.
• Bachelor’s degree in business, marketing, or related field; advanced degree considered an asset.
• Builds, develops, and leads high-performing, diverse teams·     Demonstrates strong judgment, resilience, and low-ego leadership.    
• Communicates with clarity and influence in complex environments.    
• Balances innovation with disciplined execution.    
• Operates with high integrity and transparency 

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

Le poste annoncé correspond à une vacance existante.

À propos de Manuvie et de John Hancock

La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez vous à l’adresse www.manuvie.com.

Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi

Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l’ascendance, du lieu d’origine, de la couleur, de l’origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l’orientation sexuelle, des caractéristiques génétiques, du statut d’ancien combattant, de l’identité de genre, de l’expression de genre, de l’âge, de l’état matrimonial, de la situation de famille, d’une invalidité ou de tout autre motif protégé par la loi applicable.

Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande d'accommodement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie. Pour demander une mesure d’accommodement raisonnable dans le cadre du recrutement, écrivez à hr@manulife.com.

Modalités de travail

Salaire et avantages sociaux

Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l’expérience et l’éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée au rendement de l’entreprise et au rendement individuel. Veuillez écrire à hr@manulife.com pour obtenir plus de renseignements.

Manuvie offre aux employés admissibles une vaste gamme d’avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, assurance adoption, de maternité de substitution et de soins médicaux non urgents ainsi que des programmes d’aide aux employés et leur famille. Nous proposons également aux employés admissibles différents régimes d’épargne-retraite (y compris des régimes de rente et un programme international d’actionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matière d’éducation et de conseils financiers. Notre généreux programme de congés rémunérés au Canada comprend les jours fériés, les congés annuels, les congés personnels et les congés de maladie, et nous offrons toute la gamme des congés autorisés prévus par la loi. Si vous posez votre candidature à ce poste aux États-Unis, veuillez écrire à hr@manulife.com pour obtenir de plus amples renseignements sur les dispositions relatives aux congés rémunérés spécifiques aux États-Unis.

Nous utilisons des technologies de données et d’analytique, telles que l’intelligence artificielle (IA), ainsi que des outils de traitement automatisé pour analyser et traiter les renseignements que vous nous fournissez ou que des tiers nous transmettent dans le cadre du processus de demande. Pour en savoir plus, veuillez consulter notre énoncé sur la collecte de renseignements personnels.