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Role Summary

The Senior Manager, Campaign Design, Execution & AI Enablement is accountable for leading the design, delivery, optimization, and scaling of client campaigns across BMO Wealth Management Canada. This role oversees end-to-end campaign execution across Wealth businesses, ensuring campaigns are delivered efficiently, consistently, and at scale while driving measurable business outcomes.

The role is responsible for advancing automation, AI enablement, and modern campaign capabilities to improve speed-to-market, operational efficiency, personalization, and performance. Working closely with business partners, analytics teams, technology teams, and marketing stakeholders, the Senior Manager translates growth priorities into scalable campaign programs and continuously improves execution through data-driven insights and experimentation.

The role provides leadership across campaign operations, campaign technology, AI enablement, performance optimization, and team development, supporting Wealth growth objectives and Ambition 2030 priorities

Key Accountabilities

Campaign Design & Execution Leadership

• Lead delivery of the Wealth campaign portfolio across Wealth Management, Private Banking, Insurance, InvestorLine, and other partner businesses.
• Oversee end-to-end campaign execution from intake and planning through deployment, monitoring, and post-campaign evaluation.
• Establish and continuously improve campaign operating models, processes, governance, and controls to support consistent and scalable execution.
• Ensure campaigns are delivered on time, within agreed service levels, and aligned to business objectives.
• Partner with business leaders to prioritize campaign demand and optimize capacity across the team.
• Drive operational excellence and execution discipline across all campaign activities.

Campaign Automation & AI Enablement

• Lead the development and execution of the Wealth campaign automation and AI roadmap.
• Identify and implement opportunities to simplify, automate, and streamline campaign workflows, reducing manual effort and improving speed-to-market.
• Leverage AI-enabled solutions to enhance campaign planning, targeting, content generation, execution, measurement, and optimization processes.
• Partner with Analytics, Technology, and AI teams to pilot, scale, and operationalize emerging AI capabilities.
• Evaluate new tools, technologies, and automation opportunities that improve campaign effectiveness and operational scalability.
• Promote responsible AI adoption while ensuring adherence to governance, compliance, and risk requirements.

Campaign Performance & Continuous Improvement

• Establish performance measurement frameworks to evaluate campaign effectiveness, business impact, and operational efficiency.
• Monitor campaign outcomes and identify opportunities to improve conversion, engagement, client experience, and business results.
• Lead test-and-learn programs, experimentation, and optimization efforts to continuously improve performance.
• Translate campaign insights into actionable recommendations for business partners and senior leaders.
• Develop scalable reporting and performance management processes to support ongoing decision-making.
• Create a culture of continuous improvement focused on learning, innovation, and measurable outcomes.

Journey, Channel & Client Experience Enablement

• Lead the development and execution of client journeys across advisor-led, digital, and direct-to-client channels.
• Ensure campaigns are designed and executed with a strong focus on client experience, relevance, and personalization.
• Support expansion into new channels, capabilities, and engagement models that improve reach and effectiveness.
• Partner with business teams to identify opportunities to enhance advisor and client experiences throughout campaign journeys.
• Maintain consistent execution standards across the Wealth campaign ecosystem.

Stakeholder Management & Cross-Functional Collaboration

• Act as a trusted partner to Wealth business leaders on campaign strategy, execution priorities, automation opportunities, and performance improvement.
• Collaborate closely with Growth & Analytics, Marketing, Technology, Sales Enablement, Risk, Compliance, and Operations teams.
• Influence and align stakeholders across multiple lines of business to deliver integrated campaign programs.
• Communicate campaign priorities, performance results, risks, and opportunities to senior leadership.
• Drive effective partnership across multiple teams to accelerate delivery and achieve business outcomes.

People Leadership

• Lead, coach, and develop a team of campaign managers, execution specialists, and enablement professionals.
• Foster a high-performance culture focused on accountability, collaboration, innovation, and continuous learning.
• Build organizational capability in campaign management, marketing operations, AI enablement, automation, and performance optimization.
• Identify opportunities to improve team effectiveness, scalability, and operational maturity.
• Ensure strong governance, documentation, controls, and audit readiness.

Qualifications

• 8+ years of experience in campaign management, marketing operations, client engagement, growth strategy, or related disciplines, preferably within financial services.
• 5+ years of leadership experience managing campaign delivery, marketing operations, or client engagement programs.
• Demonstrated experience executing large-scale, multi-channel campaign programs.
• Experience with campaign management platforms, CRM systems, Salesforce, or similar technologies.
• Experience implementing automation, workflow optimization, and AI-enabled business solutions.
• Strong understanding of campaign measurement, experimentation, performance optimization, and operational excellence practices.
• Proven ability to lead cross-functional initiatives involving business, analytics, technology, and operations partners.
• Strong communication and executive presentation skills.
• Strong stakeholder management and influencing capabilities.
• Data-driven decision-making and problem-solving skills.
• Demonstrated people leadership and team development experience.
• Experience within Wealth Management, Banking, Insurance, or advisor-led businesses is an asset.
• Continuous improvement mindset with the ability to operate effectively in a fast-paced and evolving environment.

Salaire :

Type de rémunération :

Ce qui précède représente la fourchette et le type de rémunération de BMO Groupe financier.

Les salaires varieront en fonction de facteurs comme l’emplacement, les compétences, l’expérience, les études et les qualifications pour le poste et pourront inclure une structure de commissions. Les salaires pour les postes à temps partiel seront calculés au prorata du nombre d’heures travaillées régulièrement. Pour les rôles à commission, le salaire susmentionné représente la cible de BMO Groupe financier pour la première année au poste.

La rémunération totale offerte par BMO variera selon le type de rémunération associé au poste et peut comprendre des primes de rendement, des primes discrétionnaires ainsi que d’autres avantages et récompenses. BMO offre également une assurance santé, le remboursement des frais de scolarité, une assurance accident et une assurance vie, ainsi que des régimes d’épargne-retraite. Pour en savoir plus sur nos avantages sociaux, consultez le site : https://jobs.bmo.com/ca/fr/R%C3%A9mun%C3%A9ration-globale

À propos de nous

À BMO, nous sommes animés par une raison d’être commune : Avoir le cran de faire une différence dans la vie, comme en affaires. Cette raison d’être nous invite à entraîner des changements positifs et durables pour nos clients, nos collectivités et nos gens. En travaillant ensemble, en innovant et en repoussant les limites, nous transformons des vies et des entreprises et favorisons la croissance économique partout dans le monde.

En tant que membre de l'équipe de BMO, vous êtes valorisé, respecté et entendu, et vous avez plus de moyens pour progresser et obtenir des résultats. Nous nous efforçons de vous aider à obtenir des résultats dès le premier jour, pour vous-même et nos clients. Nous vous offrirons les outils et les ressources dont vous avez besoin pour franchir de nouvelles étapes, car vous aidez nos clients à franchir les leurs. Au moyen de formation et de coaching approfondis ainsi que de soutien de la direction et d'occasions de réseautage, nous vous aiderons à acquérir une expérience enrichissante et à élargir votre groupe de compétences.

Pour en savoir plus, visitez-nous à l'adresse https://jobs.bmo.com/ca/fr.

BMO s'engage à offrir un milieu de travail inclusif, équitable et accessible. Nous apprenons de nos différences et tirons notre force des gens et de leurs différents points de vue. Des mesures d’adaptation sont disponibles sur demande pour les candidats qui participent à tous les aspects du processus de sélection. Pour demander des mesures d’adaptation, veuillez communiquer avec votre recruteur.

Remarque aux recruteurs : BMO n’accepte pas les curriculum vitæ non sollicités provenant de toute source autre que le candidat directement. Tout curriculum vitæ non sollicité envoyé à BMO, directement ou indirectement, sera considéré comme la propriété de BMO. BMO ne paiera aucuns frais pour les placements découlant de la réception d’un curriculum vitæ non sollicité. Une agence de recrutement doit d’abord détenir une entente de service écrite valide et dûment signée avant d’envoyer des curriculum vitæ.