Digital Marketing Analyst

If you are a current Fanshawe College employee, please apply to jobs directly through Workday. Do not apply on the external career page.

Working at Fanshawe College

Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the College, inclusive of our Student and Staff experience. Confirmation of hybrid work options available to you will be clarified upon hire and may be subject to change based on the duties required of your position. Successful candidates will be required to perform work within Ontario and must be available to work on campus, as required.

Campus Location:

Department:

Remote Type:

Reporting to the Senior Manager of Marketing, the Digital Marketing Analyst works collaboratively with marketing and communications teams to develop and execute digital marketing initiatives to drive online brand awareness, lead generation and digital conversions to meet the college’s annual enrollment growth targets. The incumbent will focus on digital marketing strategy including planning, executing, and analyzing digital marketing campaign tactics such as search engine marketing (SEM), display, programmatic and paid social advertising directly. The incumbent will also be responsible for project management of digital platform integrations, cross platform automation for paid advertising platforms and budget reconciliation for enterprise digital campaigns.

Key Responsibilities:
Strategy & Implementation

• Develop and manage paid digital advertising campaigns (Google Ads, Meta, TikTok, LinkedIn, YouTube, etc.) to drive website traffic and achieve KPIs
• Lead strategy and execution for digital brand and enterprise search campaigns
• Monitor and optimize campaign performance, applying data insights and industry trends
• Research emerging digital trends, technologies, and best practices to enhance marketing effectiveness

Campaign Testing & Performance

• Analyze campaign results and translate data into actionable recommendations
• Conduct A/B testing on ads, creative, and targeting tactics to improve performance
• Manage conversion tracking, performance reporting, and ROI analysis across platforms
• Present insights and performance metrics to internal stakeholders

Project Management

• Track and forecast campaign budgets; reconcile monthly billing
• Coordinate with CRM, web, and content teams using project management tools
• Oversee dashboards and reports in Looker Studio for KPIs and budget visibility
• Support college-wide marketing initiatives and events as required (some travel)

Other Duties

• Participate in college events and perform related tasks as assigned

Education

• Post-secondary 4 year degree or equivalent in Marketing or Digital Marketing

Experience

Minimum 5 years of experience with the following:

• Strong digital marketing skills, including recent experience with developing paid campaigns via digital advertising platforms 
• Strong organizational and project management skills including the ability to work independently, meet deadlines, coordinate multiple projects in response to changing priorities
• Excellent written and verbal communication skills, along with the ability to synthesize and translate technical information to non-technical audiences
• Excellent analytical skills and demonstrated ability to measure, interpret and present reports 
• Digital marketing experience in the higher education sector an asset, but not required
• The following certifications are preferred, or a willingness to complete - Google Ads certification and Google Analytics certification

Educational Credentials

While transcripts are not required for the interview, they are mandatory as a condition of employment.

Equity, Diversity and Inclusion

Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.

Accommodation

Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the recruiter leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs. Accommodation requests per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act can be emailed to: askhr@fanshawec.ca

Land Acknowledgement

Fanshawe College would like to acknowledge and honour the Anishinaabe, Lotinuhsyuní and Lenape people of southwestern Ontario as the traditional owners and custodians of the lands and waterways where Fanshawe College is located.

We thank all applicants for their interest; however, only those chosen for an interview will be contacted.