Type de poste:
PermanentÀ la recherche d’une carrière épanouissante qui changera réellement votre vie et celle des autres? Vous êtes au bon endroit.
À titre de partenaire national en solutions de santé, nous plaçons les gens au cœur de tout ce que nous faisons – en commençant par notre équipe de plus de 8 000 employés et employées qui mettent à profit leurs expériences personnelles et professionnelles diversifiées dans le cadre de leur travail à Medavie. Par l’entremise de la collaboration et de l’innovation, notre équipe crée des solutions d’assurance, de soins primaires et de services médicaux d’urgence à l’avant-garde de l’industrie qui viennent en aide à des millions de Canadiens et Canadiennes chaque année.
Notre mission est d’améliorer le bien-être de la population canadienne afin que chaque personne puisse profiter pleinement de la vie, et cela se reflète dans notre culture d’entreprise primée. Nous célébrons l’individualité des membres de notre personnel et accordons de la valeur à la diversité de leurs points de vue et de leurs compétences. C’est pourquoi en plus de vous offrir une rémunération concurrentielle et une gamme complète d’avantages sociaux, nous vous donnons accès à des possibilités de croissance professionnelle et personnelle, à des modalités de travail flexibles, à des expériences enrichissantes, ainsi qu’à un leadership bienveillant. À Medavie, chaque personne peut donner le meilleur d’elle-même, se sentir à sa place et atteindre son plein potentiel. Joignez-vous à nous en postulant un poste dès aujourd’hui.
As a Senior Marketing Advisor, Client Value, you will play a pivotal role in shaping and articulating our core value story to drive business growth. This strategic position is responsible for leading the development of our core value story strategy and framework, creating comprehensive high-impact content that communicates the value of our brand and our solutions to prospective clients in a competitive market.
This role is ideal for a strategic storyteller with exceptional writing, communication, and collaboration skills who can translate complex ideas into clear, compelling narratives that resonate authentically with clients.
Key Responsibilities:
Value Story Strategy and Development
Build a cohesive value story framework that positions our offerings as market leaders.
Craft compelling messaging and narratives that clearly communicate our differentiation.
Function as a strategic storyteller, transforming complex business concepts into compelling narratives that resonate with clients and drive engagement.
Ensure our value story is consistently reinforced across all client touchpoints.
Create and Optimize Content:
Develop engaging core sales proposal and presentation content aligned with our value story and strategically positioned to demonstrate measurable value to client.
messaging, that is easily customizable by the sales team to address client needs effectively.
Collaborate cross-functionally to gather insights and translate them into high-impact content.
Strategic RFI and RFP Collaboration
Lead the development of comprehensive responses to Requests for Information (RFIs), collaborating with cross-functional teams and editing for clarity, consistency, and strategic positioning.
Collaborate with account teams to develop comprehensive, strategic responses to key Requests for Proposals (RFPs), aligned with our core value story.
Leverage insights from past proposals to enhance competitiveness and content quality.
Ensure clarity, consistency, and strategic positioning in all client-facing materials.
Manage Sales Content Repository
Oversee and maintain an organized, accessible proposal content library.
Collaborate with sales, product, and subject matter experts to review and update content to reflect business updates, market trends, product innovations and core value messaging.
Add and categorize new content from key RFPs/RFIs for broader use.
Cross-Functional Collaboration and Influence
Serve as a trusted strategic advisor to sales, marketing, and product teams.
Facilitate debrief sessions post-RFP/RFI submissions and post-surveys and scorecards to capture insights and refine future content strategies.
Influence internal stakeholders to ensure consistent messaging across all client touchpoints.
Market Intelligence and Strategic Insights
Stay ahead of industry trends, competitor positioning, and client needs.
Use data-driven insights to optimize content effectiveness and anticipate client challenges.
Explore innovative formats and technologies to enhance content delivery.
Training and Enablement
Provide training and support to the sales team on effectively using content, tools and articulating our value proposition.
Develop tools and resources to help the sales team tailor content and messaging for specific opportunities.
Foster a culture of continuous improvement and knowledge sharing.
Qualifications :
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
Experience: Minimum of 7 years of experience in strategic marketing, sales enablement, value proposition development within a corporate environment.
Language Skills: Fluency in English, Bilingualism (French and English) is considered a strong asset.
Skills & Experience:
Strategic Thinking: You are a big-picture thinker with the ability to align content strategy with business objectives and client needs.
Storytelling Expertise: You know how to craft compelling narratives that clearly communicate value and differentiate our offerings.
Exceptional Writing: You have the ability to write persuasive sales and marketing content.
Collaboration & Influence: You have strong interpersonal skills with the ability to engage and influence cross-functional teams.
Execution Excellence: You are highly organized and skilled at managing complex projects from conception to completion.
Creativity and Innovation: You bring fresh ideas and creative approaches to content development and positioning.
Analytical and Problem-Solving Skills: You are curious and data-driven, looking for ways to improve processes and outcomes and achieve consistently high-quality results.
Market & Client Insight: Preferred but not required.
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Nous croyons que les membres de notre personnel doivent représenter les collectivités que nous servons et nous encourageons les personnes de tous les horizons à poser leur candidature. Pour vous offrir la meilleure expérience qui soit, nous vous proposons des mesures d’adaptation pour chacune des étapes du processus de recrutement. Il vous suffit d’en faire la demande à l’équipe de recrutement. Nous nous engageons à veiller à ce que le recrutement, la fidélisation et le perfectionnement des employés et employées, de même que leur rémunération, demeurent équitables, tiennent compte des besoins en matière d’accessibilité et respectent l’ensemble des droits de la personne et des lois sur la protection de la vie privée qui s’appliquent. Nous remercions toutes les personnes qui ont manifesté de l’intérêt pour ce poste. Veuillez noter que nous communiquerons seulement avec les personnes retenues pour une entrevue.
Si vous rencontrez des problèmes techniques au cours de votre procédure d'application, veuillez envoyer un courriel à : Medavie.Recruitment@medavie.ca.
Welcome to Medavie!
I would be happy to share and discuss our organization, current and future career opportunies.
Many of our roles are able to be remote (work from home) in Canada
- Kristen Drapeau, Senior Recruitment Consultant
-Krysta Duguay, Recruitment Consultant
Who we are
We’re a team of over 8,000 professionals serving clients from coast-to-coast with operations in most provinces. We provide health benefits to nearly 1 in 10 Canadians and manage emergency medical services for nearly 1 in 15 Canadians.
We’ve been a leading health services partner for individuals, employers and governments across Canada for 80 years and a premier all-in-one carrier that provides health, dental, travel, life and disability benefits to individuals and organizations.
We've been recognized as one of Canada's Most Admired Corporate Cultures, one of Canada's Top 100 Employers, and an Imagine Caring Company.
What we value
Our values are inherent to our culture and provide the framework for each interaction we have and transaction we make, while providing a clear set of expectations to empower employees to do the right thing for everyone we serve. We are:
Caring – We show compassion in everything we do
Accountable – We follow through on our commitments
Responsive – We have the courage to act and adapt
Innovative – We encourage and value new ideas
Community-minded – We achieve more together
More than simply a poster on the wall, our mission of improving the wellbeing of Canadians represents the purpose of our organization ― and we align that with our culture.
What we give back
As a not-for-profit organization, we don’t answer to shareholders. Instead, we invest our earnings in our business, our communities and, most importantly, our employees. We use some of these earnings to support:
Programs to support causes that are close to our employees' hearts, matching the volunteer hours and donations they contribute
An annual United Way workplace campaign led by employees in each of our locations
The Medavie Foundation, which invests in community initiatives and organizations that improve the wellbeing of Canadians, focuses on some of the most pressing mental and physical health challenges facing Canadians.
We want to meet you as you are
At Medavie Blue Cross, we foster a culture of openness, understanding and a sense of belonging where everyone can bring their true selves to work. Nearly 70% of our management roles are held by women and we’re committed to creating a diverse, equitable and inclusive workplace where everyone is valued for who they are and what they contribute. We will accommodate people with disabilities during the recruitment, selection and hiring processes.
What we offer
If you live our values and deliver results, you’ll experience meaningful, rewarding work in a purpose-centred, inclusive organization that provides:
Flexible work options: We want you to work where you work best. We offer work from home, from the office, or a hybrid of the two, while ensuring you feel connected to your team and to our purpose. Our flexibility goes beyond location. We also have flexible working hours and part-time options available.
Competitive compensation: We believe in rewarding our employees for the skills they bring to their jobs and the results they deliver. This includes competitive compensation that will reflect your experience and expertise and annual performance-based incentives, a 100% employer-matched defined contribution pension plan, an employee RRSP, one-on-one financial counselling, vacation and personal days to help you rest, refuel and balance your life.
Career Growth: Internal talent mobility and growth are an integral part of our success. Employees are empowered to own their career development and have rewarding experiences in a variety of work areas. Supportive leadership will encourage and coach you to maximize your potential so you can access multiple learning pathways to develop. Our leadership development program and other programs, such as mentoring, performance-based management and education assistance, are offered to provide employees with an environment of lifelong learning.
Outstanding benefits: Wellbeing is at the centre of everything we do and this starts with our employees. To help you take a proactive approach to your health, we provide: