Job Title: Web Strategist (Hybrid)

Client: Public Sector
Contract Duration: 1 year contract (possible extension)
Work Model:

• Hybrid (Ottawa): 2 days/week onsite at Head Office.
• Security Clearance: Reliability Status

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Role Overview

The Web Strategist service provider will play a pivotal role in shaping and executing our web transformation. This service involves developing strategies, providing operational guidance, ensuring the alignment of web initiatives with business goals, and driving continuous improvement in website performance and user experience.

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Primary Responsibilities

Strategic Planning

• Develops and supports the execution of comprehensive web strategies that align with the company's overall business objectives.

• Collaboratively develops and supports execution of a scalable personalization strategy.

• Collaborates with business teams to jointly develop a content strategy for the website including content and technical SEO.

• Builds user flows that enable the customer journey for target personas.

• Develops and supports the execution of an accessibility strategy that includes content and technology.

Web Transformation

• Drives web transformation projects, including website redesigns, collaborate in platform migrations, and the integration of new technologies.

• Ensures web transformation aligns with broader marketing initiatives including campaigns, paid advertising, social, and email marketing.

Operational Guidance

• Provide operational guidance to cross-functional teams, ensuring best practices in design, content management, and web development.

• Leverages analytics and data insights to guide ongoing website improvements.

• Monitors and analyzes web performance metrics, user behavior, and industry trends to increase relevant traffic and to measure effectiveness of web initiatives.

• Collaborate with UX designers to enhance user experience and ensure the website meets the needs of our target audience.

Stakeholder Collaboration

• Works closely with marketing, IT, and other departments to ensure cohesive and effective web strategies.

• Ensures alignment of annual and quarterly planning of business teams, technology teams, stakeholders, and delivery partners.

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Specific Project/Platform Requirements

• Around 5 years of drive website transformation and improving websites.

• Develops and executes web strategies (including SEO strategy, content strategy, content management strategy, personalization strategy) that deliver on OKRs and on our corporate strategy.

• Advises cross-functional teams to ensure best practices in design, development, and content management.

• Collaborates with UX designers to ensure experiences meet the needs of target audiences.

• Supports team leadership in developing strategic short- and long-term goals.

• Collaborates with stakeholders to ensure strategic alignment.

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Skills

Top Skills Required

• Strategic thinking and ability to connect website efforts to business goals and customer needs.

• Strong knowledge in usability and user-centric approaches.

• Collaboration and communication skills to effectively communicate complex topics at different levels.

Other Skills Required

• Project management and working in agile methodologies.

• Knowledge of CMS platforms, SEO and tools, web analytics.

Assets/Nice to Have

• Adobe AEM.

• Accessibility and WCAG knowledge.

• Bilingual in French and English.

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Why Join?

• Lead transformative web initiatives for a high-impact public sector client.

• Flexible hybrid/remote work model.

• Opportunity to shape digital experiences aligned with corporate strategy.

We’re an equal opportunity employer committed to increasing diversity and inclusion in today’s workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minorities, women, LGBTQ candidates, and individuals with disabilities are encouraged to apply. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions.