Recruitment Campaign Specialist

ONxpress Operations Inc. (OOI) is shaping the future of transit in the Greater Golden Horseshoe area. With a long-term partnership with Metrolinx, OOI will oversee the operations and maintenance of the GO Transit rail network and Union Pearson Express, as part of the groundbreaking GO Expansion program. Supported by global leaders Deutsche Bahn International Operations and Aecon, we are driving the transformation of one of North America's largest transit networks. Our mission is to deliver faster, more reliable, safe and sustainable rail services through innovative technology and a commitment to excellence, giving you the opportunity to be a part of the next generation of transportation.

Accountability

This is an Employer Branding role where you will develop and execute innovative marketing campaigns (written & visual design) to attract and engage top talent across multiple channels. This is not a Recruiter position. 

Are you passionate about storytelling, strategic branding, and creating an impactful presence in the world of Talent Acquisition? OOI is looking for an innovative Recruitment Campaign Specialist to shape and amplify our employer brand, positioning OOI as an employer of choice in the industry. In this pivotal role, you will lead the strategy and content creation of compelling employer branding campaigns that bring to life OOI’s values, culture, and vision.
 

As a key contributor to OOI’s Talent Strategy, you’ll develop a powerful visual identity that resonates with current and future employees. By highlighting external events, partnerships and employee stories, you’ll craft narratives that showcase our commitment to diversity, equity, inclusion, and belonging (DEIB). Your ability to connect with audiences through relatable, engaging content will be key to showcasing OOI’s supportive and dynamic workplace.
If you’re ready to combine creativity and strategy to attract top talent and build a vibrant community of professionals, OOI invites you to join our team and help us continue our journey of growth, innovation, and excellence.

• Recruitment Marketing Strategy: Develop and execute innovative recruitment marketing campaigns to attract and engage top talent across multiple channels (social media, job boards, career events, etc.).
• Strengthen Employer Brand: In partnership with the Director of Talent and Diversity, Equity, Inclusion & Belonging Lead, craft a compelling employer brand story that highlights OOI’s unique culture, values, and opportunities.
• Content Creation: Design and produce authentic, relatable content including social media posts, videos, articles, and visual designs that showcase the real experiences of OOI employees and the company’s mission.
• Optimize Candidate Experience: Partner with the recruitment team to enhance the candidate journey, ensuring a seamless and positive experience from initial contact to onboarding.
• Analyze and Adapt: Monitor the effectiveness of campaigns and content, using data-driven insights to continuously refine and improve recruitment marketing strategies.
• Collaborate Across Teams: Work closely with the broader People Team, and other departments to align messaging, brand consistency, and overall recruitment initiatives.
• Stay Current with Trends: Keep up to date with the latest trends in recruitment marketing, employer branding, and digital content creation.

Education:
•    Degree or Diploma in Marketing, Visual Design or related field.  

Qualifications:
•    3-5 years of experience in recruitment marketing, employer branding, digital marketing, or related roles.
•    Creative Skills: Proficiency in creating multimedia content (e.g., graphics, videos, social media posts). Experience with design tools (e.g., Adobe Creative Suite, Canva) required.
•    Expertise creating, implementing and monitoring LinkedIn Campaigns 
•    Exceptional Communication: Excellent writing and storytelling skills to produce engaging content.
•    Analytical Mindset: Ability to measure and report on the success of campaigns using data analytics tools.
•    Collaboration: A natural collaborator with strong interpersonal skills and the ability to influence.
•    Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
•    Passion for People: Enthusiasm for connecting with others, promoting company culture, and creating authentic candidate experiences.

Competencies:
•    Highly motivated, self-starter who thrives in a startup environment.
•    Team player with the ability to establish relationships across departments at all levels.
•    Ability to quickly pivot from one priority to another and agile with changing requirements.
•    Strategic problem solver who can recommend enterprising and creative solutions

Why Work with Us?
•    We offer a competitive compensation package including competitive salary, incentive pay and health benefits.
•    We have an open and approachable culture that enables you to bring your best ideas forward.
•    We offer flexible working arrangements to support your need to balance life at work and at home.

Privacy Notice: ONxpress Operations Inc. ("OOI"), safeguards the privacy of candidates and users of this career portal. We collect, use, and disclose personal information of job candidates solely for recruitment purposes, including, but not limited to, assessing qualifications, conducting background checks, communicating with applicants, and complying with legal obligations. Your information may be shared within OOI, and third-party recruiters within Canada and potentially in other jurisdictions to facilitate the recruitment process. We retain your data only as long as necessary and protect it according to our policies. For more information on how OOI collects, uses and discloses your personal information please review our Privacy Policy here.

Accommodation: At OOI, we celebrate diversity and strive to create an inclusive environment where everyone feels valued and respected. We encourage individuals from all backgrounds to apply, including women, visible minorities, Indigenous peoples, persons with disabilities, and individuals of any sexual orientation or gender identity. If you require accommodation at any stage of the application process, please reach out to us at careers@onxpress.com. OOI will consult with all applicants seeking accommodation during the recruitment process to ensure accommodation is provided in accordance with applicable legislation and is tailored to meet each applicant’s specific needs.