Purpose & Strategic Context

The North America Marketing Director leads the end-to-end function for the Professional Division across the US and Canada.  This role is accountable for developing and executing high-impact marketing strategies that attract, recruit & retain the top professionals while positioning our brands as the clear first-choice recommendation that drives consumer purchase & loyalty.

As a critical member of our PRO Leadership team, the Marketing Director owns the strategic & operational marketing agenda across all professional segments, with a particular focus on accelerating growth in the breeder segment.  The role demands a blend of visionary leadership and hand-on execution, shaping integrated marketing plans, delivering compelling programs and rigorous tracking of performance to deliver measurable business results. 

What We’re Looking For

• Bachelor’s degree in Marketing or business
• 10 years of marketing experience, with at least 4 years in a leadership role
• Deep experience in B2B or professional-channel marketing, ideally within pet nutrition, animal health, pharma, or performance-driven consumer goods
• Proven track record of developing and executing integrated marketing strategies that deliver measurable business results (revenue growth, brand preference, customer acquisition/retention & recommendation growth)
• Hands-on experience with digital marketing, content strategy, trade marketing, events, CRM, loyalty programs & marketing analytics/tools
• Excellent leadership, communication, presentation & interpersonal skills with the ability to influence & collaborate effectively across all levels of the organization
• Passion for dogs & cats and the professionals who work with them

Key Responsibilities

• Develop and execute comprehensive, segment-specific marketing strategies and annual plans for the breeder, shelter, working dog, sporting dog & service dog segments.
• Lead the creation of compelling positioning, messaging, content, and campaigns that will highlight the performance, health & welfare benefits of our programs & nutrition solutions in professional environments.
• Drive brand preference and recommendation among professional audiences while supporting both direct-to-professional & distributor purchase pathways.
• Build and optimize an integrated marketing mix including digital, social, content, events, trade programs, partnerships & customer relationship tools & initiatives tailored to each professional segment
• Partner closely with Sales, Sales Operations/Planning & Recommendation/DTC and Professional Division Leadership Team to align on marketing activities with enterprise goals and deliver a seamless customer experience
• Establish clear KPI’s, track performance and continuously optimize programs based on customer feedback, data & insights.
• Streamline and harmonize North American programs to create a consistent regional experience while addressing the US/Canadian market & business nuances.
• Lead, coach and develop the Professional Division marketing team, fostering a high-performance & collaborative culture
• Identify, negotiate, & cultivate strategic partnerships with industry organizations, associations, influencers/ambassadors and key opinion leaders in the professional dog/cat space.
• Stay ahead of industry trends, competitive activity, and emerging opportunities in the professional nutrition channel.
• Collaborate with global and regional marketing teams to share best practices & create a seamless demand creation plan leveraging company-wide resources.

What can you expect from Mars?

• Work with over 150,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus

The base pay range for this position at commencement of employment is expected to be between the below range CAD 124,352.00 - CAD 163,212.00.

Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.

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