The Marketing Operations team support the Air Miles program and its Partners achieving their marketing and strategic objectives by:

• Developing and managing technical and business capabilities to deliver on our Martech Strategy (Adobe and Others)

• Supporting the development and delivery / publishing of personalized content through owned and external marketing channels

• Act as internal subjecting matter experts, consulting on best practices for designing and developing an inventory of standardized, "real time" programs and ad hoc communications across all (direct to consumer) channels

• Collaborating with internal stakeholders to build and manage tools that support the efficient delivery of marketing services

The Marketing Technology Capabilities Manager reports to the Director of Marketing Operations and leads two direct reports to help the Marketing Operations teams make effective use of the Martech Stack.

Responsibilities:

• Identify best practices for use of Adobe tools to design, build and deployment and omni-channel programs

• Collaborate with and training the Marketing Operations Delivery and Content teams in their use of Adobe technologies (Journey Optimizer and RTCDP, ACC, and Target), processes and best practices 

• Engage with vendor resources as needed when designing solutions

• Design and build processes to help Marketing Operations manage the smooth deployment of always-on programs

• Design, build and implement reusable solutions for use by the Marketing Operation delivery teams

• Support the efficient creation of ad hoc, scheduled and always-on campaign / programs

Qualifications

• Experience with Adobe Marketing technologies (AEP, Target, ACC)

• Experience with Campaign Management Technologies (ACC preferred)

• Experienced in traditional CRM marketing and related tools

• Expertise designing, developing and delivery of B2C always on, omni-channel marketing efforts

• Deep understanding of marketing strategies and tactics, and how to design, build and deploy omni-channel campaigns and programs using Adobe technologies

• Well versed with data and the tools used to access and manipulate data (Databricks, Python, SQL)

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.