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Veterinary Marketing Communications Manager - Royal Canin (Canada)

Mars

Guelph, Ontario

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    Save this job      2026-05-09

Veterinary Marketing Communications Manager - Royal Canin (Canada)

Mars

Guelph, Ontario
 
Salary: Information not available
 

Job Description:

The Veterinary Marketing Communications Manager role exists to develop and lead the company's comprehensive engagement strategy for the Veterinary community and drive Nutritional Recommendations.

This position is responsible for driving all Trade Marketing communications, owning and improving digital platforms like the Vet Portal, and creating the overarching communication strategy for education amongst Veterinary professionals. A key function of this role is to build and maintain strong industry relationships, including Leadership of future Vet Industry programs.

Ultimately, this Manager serves as the central point for creating, executing, and managing all communications and digital touchpoints targeted at veterinary staff to ensure a strong and valuable partnership that results in increased nutritional recommendations.

What are we looking for?

  • Bachelor’s degree in Business, Marketing, Science, or a related field.
  • 5+ years of experience supporting business strategy within a Communications or Marketing function.
  • Experience within the Veterinary, Medical Devices, and/or Pharmaceutical industries is highly preferred.
  • B2B Marketing experience is highly preferred.
  • Experience working with cross-functional teams within a matrixed organization is considered an asset.
  • Tech-savvy with a continuous improvement (CI) mindset.
  • Strong verbal and written communication skills.

What will be your key responsibilities?

Trade Marketing Communications

  • Vet trade media execution & post analysis.
  • Thought Leadership amplification.
  • B2B CRM Establishment & Ownership.
  • Scale SHIFT program Nationally.
  • Maintains awareness of developments within the clinic and competitive environment.

Strategic Owner of Customer platforms (Vet Services, Vet Portal), New technology & Vet industry engagement

  • Owner for continuous improvements on platform or new digital product development.
  • AI future integration.
  • Monthly reporting on Vet Services usage (Automating Q2 2026).
  • Develop Communication strategy for Education in collaboration with Sci-Comm team (Identify audience segments, identify gaps, refresh current programs, determine cadence for ongoing engagement).
  • Leadership of future Vet Industry programs.

Execution of Vet activation & Customer platforms

  • General activation & education (CE event leadership etc.).
  • Consolidate claims and simplify current educational content by audience segment.
  • Vet Services/Vet Portal updates.

Quality

  • Adhere to applicable Quality and Food Safety Policies and Quality Management System requirements to ensure compliance to MARS standards.
  • Demonstrate a quality culture in actions, words, and spirit.
  • Be flexible to accept other duties as needed.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

#LI-Hybrid

#LI-SL1

The base pay range for this position at commencement of employment is expected to be between the below range CAD 99,130.00 - CAD 130,109.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.

We are committed to hiring military and Veteran spouses and encourage you to identify your connection with the MSEN when reaching out to us or applying to any of our open roles.

 

Have questions or want to learn more about us? We would love to hear from you!

gordon.kufe@effem.com

 

Whenever possible, reach out to a named contact rather than a general inbox  - it helps ensure a quicker, more personalized response. If you hit a bounce-back, let us know at

employment.Emploi@cfmws.com

 

About Mars

Mars has been proudly family owned for over 100 years. It’s this independence that gives us the gift of freedom to think in generations, not quarters, so we can invest in the long-term future of our business, our people and the planet — all guided by our enduring Principles.

We believe the world we want tomorrow starts with how we do business today. Our bold ambitions must be matched with actions today from our 140,000+ Associates in 80 countries around the world.

Some of our current initiatives are:

  • Investing $1 billion over the next several years to become sustainable in a generation.
  • Working to improve the wellbeing for families around the world
  • Leveraging and sharing our research to create a better world for pets

Every day we are one step closer to the world we want tomorrow, through our steadfast commitment to action today. We hire for all types of positions for our various sites.