The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts—representing more than half of Canadian households. Collectors earn Reward Miles at more than 300 leading Canadian, global, and online brands, and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO), Canada’s oldest bank and the 8th largest in North America, serving more than 12 million customers globally.

Role Overview

Reporting to the Marketing Manager – Collector Engagement, the Marketing Specialist will play a key role in executing lifecycle marketing strategies focused on Credit Card and Chequing Account products. This role supports acquisition, engagement, and retention initiatives through both promotional and content-driven campaigns across owned and paid channels, including email, mobile, and web.

Working closely with cross-functional partners, this role ensures lifecycle programs are delivered with precision and aligned to product, portfolio, and program-level KPIs, while continuously optimizing the collector experience across both financial products.

Responsibilities:

• Execute marketing programs across owned and paid channels throughout the collector lifecycle.
• Drive creative development and collaborate with internal teams to produce compelling campaigns aligned with lifecycle goals.
• Manage workflows and timelines across multiple teams and partners (internal and external).
• Analyze campaign performance data, share insights, and recommend optimizations.
• Ensure precision and attention to detail in all campaign materials to maintain integrity and enhance the collector experience.
• Support strategic initiatives, change management, and process improvements.
• Build strong relationships with internal and external stakeholders to ensure alignment.
• Conduct independent analysis to resolve strategic issues and provide actionable recommendations.
• Monitor performance against plans and objectives, escalating issues as needed.

Qualifications

• 3–5 years of relevant experience and/or certification in marketing or related field.
• Degree/diploma in marketing, advertising, or communications.
• Strong knowledge of core marketing disciplines.
• Experience working on multi-channel initiatives and across various stages of the customer lifecycle.
• Skilled in delivering insights and recommendations.
• Comfortable presenting in small and large settings.

Skills

• Communication: Excellent verbal and written skills.
• Collaboration: Ability to work effectively in multi-disciplinary teams.
• Analytical: Strong problem-solving and data analysis capabilities.
• Influence: Ability to drive alignment and decision-making.
• Project Management: Skilled in managing workflows, timelines, and cross-functional collaboration.
• Data Analysis & Reporting: Ability to analyze campaign performance and provide actionable insights.
• Creative Development: Experience driving creative campaigns and contributing to ideation.
• Strategic Thinking: Ability to support initiatives and propose innovative solutions.

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.