Position Type:
Temporary - TemporaireIf you’re looking for a fulfilling career that can make a real difference in your life, and the lives of others, you’ve come to the right place.
As a national health solutions partner, we put people first in everything we do — and that begins with our team of 8,000+ professionals who bring a cross-section of diverse life experiences and career expertise to Medavie. By collaborating and innovating together, our employees are creating industry-leading solutions in insurance, primary care and emergency medical services that impact millions of lives in Canada each year.
Our mission is to improve the wellbeing of Canadians so that every life can be lived to the fullest — and it’s reflected in our award-winning culture. We celebrate individuality and value the diverse perspectives and skills our employees contribute. We go beyond providing competitive pay and comprehensive benefits to offer opportunities for personal and professional growth, flexible work options, meaningful experiences, and supportive leadership. Medavie is where employees can be their best selves, feel they belong, and achieve their full potential. Be part of it by applying for a position with us today.
We’re looking to add a talented marketing professional to our dynamic team. Are you a self-starter with a passion for marketing communications? Can you juggle multiple projects with ease? Are you inherently curious, constantly learning and actively using data to drive decisions? Can you innovate, think big, inspire, influence others, sell your ideas, and bring your plans to life? If so, we want to hear from you!
The Opportunity:
We are seeking a talented and experienced Senior Marketing Advisor, Communications to join our dynamic team. You will play a critical role in driving the development and execution of key marketing communication strategies to engage, inform, and motivate our Group Insurance Business stakeholders. Your expertise in crafting effective communication plans, engaging target audiences, and collaborating with cross-functional teams will be instrumental in achieving our marketing goals and strengthening our brand.
Key Responsibilities:
Develop and implement strategic communication plans that align with our organizational objectives and enhance our brand reputation and build awareness of our unique value proposition.
Create and execute comprehensive communication strategies and tactics to effectively deliver key messages to both internal and external stakeholders. Lead the development and execution of marketing communications strategies to promote our brand, products, and services, including recurring communications for plan sponsors, advisors, and group administrators.
Collaborate with Marketing colleagues and cross-functional teams, including Business Development, Product, Brand, Communications and Operations to define key messages, target audience segments, and communication channels.
Work closely with internal stakeholders and communications team colleagues to develop timely and effective response plans for urgent and crisis communication situations.
Oversee the creation and dissemination of high-quality written and visual content, ensuring consistent messaging and brand voice through all stakeholder communication channels – including newsletters, portals, and toolkits that support adoption of self-serve resources.
Collaborate with cross-functional teams to ensure consistent messaging and alignment across all client and member-facing marketing materials, business development documents and presentations, including finalist presentations and sales enablement tools that reinforce our value proposition.
Research, analyze, and monitor industry trends and competitors to inform communications and messaging strategies, and identify market opportunities.
Stay up-to-date with emerging communication trends, tools, and technologies, and recommend innovative approaches to enhance communication effectiveness, utilizing best practices in marketing communications.
Track, analyze, and report on the performance of marketing communications, leveraging data-driven insights to strengthen our messaging and optimize future efforts.
Qualifications
· Education: Post-secondary education in business, marketing or communication discipline or sufficient marketing and communications development knowledge and experience.
· Work Experience: Minimum 5 years of previous experience in developing and executing B2B marketing communications, within a corporate environment or through work with corporate clients. Insurance industry experience considered an asset.
· Computer Skills: Proficiency in Microsoft Office Suite of Products.
· Language Skills: Fluency in English, Bilingualism (French and English) is considered an asset
Skills & Experience
· Excellent written and verbal communication skills, with the ability to craft compelling and concise messages for various audiences.
· Strong storytelling and presentation development skills, effectively communicating complex ideas and messages to diverse stakeholders.
· Experience in crisis communications and managing sensitive issues, demonstrating the ability to handle high-pressure situations with professionalism and composure.
· Exceptional interpersonal and collaboration, and stakeholder management skills, establishing rapport and credibility with colleagues and cross-functional teams.
· Strategic thinking and analytical skills, gathering and interpreting insights to inform communication strategies.
· Creativity and innovation skills, objectively assessing the status quo and developing new approaches to achieve communication objectives.
· Customer orientation - understanding customer needs and incorporating that perspective into all activities.
What’s in it for you?
What makes us a different kind of employer? Our award-winning culture, a team who really cares, unmatched training and support are all dedicated to ensuring you are set up for success.
What we offer:
Flexible work arrangements and emphasis on work-life balance.
Remote and hybrid work options.
An organization where we encourage personal learning and growth with opportunities for career development
At Medavie Blue Cross, you will have the opportunity to shape our organization's communication efforts, impact our reputation, and build strong relationships with stakeholders. If you are a strategic thinker, skilled communications expert, and thrive in a fast-paced environment, we invite you to join our team. Apply now and be part of our dynamic organization, contributing to our continued success.
We would like to thank all candidates for expressing interest. Please note only those selected for interviews will be contacted.
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Salary Range: $80,000-$100,000
The Base Pay range may vary depending on the successful candidate or other relevant job-related factors such as knowledge, skills, qualifications, experience and education/training. In addition to Base Pay, eligible Medavie employees may participate in various performance-based incentive programs. Payments under these programs are discretionary and subject to both individual and organizational results.
We believe our employees should reflect the communities we serve and welcome applications from candidates of all backgrounds. To provide the best experience possible, we will support you with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team of your needs. We are committed to making sure recruitment, retention, advancement, and compensation are fair and accessible while following all relevant human rights and privacy laws. We appreciate everyone who has shown interest in this position. Only those selected for an interview will be contacted.
Our recruitment process may involve automated tools, including AI, to assist in screening applications.
If you experience any technical issues throughout the application process, please email: Medavie.Recruitment@medavie.ca.
We are committed to hiring military and Veteran spouses and encourage you to identify your connection with the MSEN when reaching out to us or applying to any of our open roles.
Have questions or want to learn more about us? We would love to hear from you!
Whenever possible, reach out to a named contact rather than a general inbox - it helps ensure a quicker, more personalized response. If you hit a bounce-back, let us know at
Who we are
We’re a team of over 8,000 professionals serving clients from coast-to-coast with operations in most provinces. We provide health benefits to nearly 1 in 10 Canadians and manage emergency medical services for nearly 1 in 15 Canadians.
We’ve been a leading health services partner for individuals, employers and governments across Canada for 80 years and a premier all-in-one carrier that provides health, dental, travel, life and disability benefits to individuals and organizations.
We've been recognized as one of Canada's Most Admired Corporate Cultures, one of Canada's Top 100 Employers, and an Imagine Caring Company.
What we value
Our values are inherent to our culture and provide the framework for each interaction we have and transaction we make, while providing a clear set of expectations to empower employees to do the right thing for everyone we serve. We are:
Caring – We show compassion in everything we do
Accountable – We follow through on our commitments
Responsive – We have the courage to act and adapt
Innovative – We encourage and value new ideas
Community-minded – We achieve more together
More than simply a poster on the wall, our mission of improving the wellbeing of Canadians represents the purpose of our organization ― and we align that with our culture.
What we give back
As a not-for-profit organization, we don’t answer to shareholders. Instead, we invest our earnings in our business, our communities and, most importantly, our employees. We use some of these earnings to support:
Programs to support causes that are close to our employees' hearts, matching the volunteer hours and donations they contribute
An annual United Way workplace campaign led by employees in each of our locations
The Medavie Foundation, which invests in community initiatives and organizations that improve the wellbeing of Canadians, focuses on some of the most pressing mental and physical health challenges facing Canadians.
We want to meet you as you are
At Medavie Blue Cross, we foster a culture of openness, understanding and a sense of belonging where everyone can bring their true selves to work. Nearly 70% of our management roles are held by women and we’re committed to creating a diverse, equitable and inclusive workplace where everyone is valued for who they are and what they contribute. We will accommodate people with disabilities during the recruitment, selection and hiring processes.
What we offer
If you live our values and deliver results, you’ll experience meaningful, rewarding work in a purpose-centred, inclusive organization that provides:
Flexible work options: We want you to work where you work best. We offer work from home, from the office, or a hybrid of the two, while ensuring you feel connected to your team and to our purpose. Our flexibility goes beyond location. We also have flexible working hours and part-time options available.
Competitive compensation: We believe in rewarding our employees for the skills they bring to their jobs and the results they deliver. This includes competitive compensation that will reflect your experience and expertise and annual performance-based incentives, a 100% employer-matched defined contribution pension plan, an employee RRSP, one-on-one financial counselling, vacation and personal days to help you rest, refuel and balance your life.
Career Growth: Internal talent mobility and growth are an integral part of our success. Employees are empowered to own their career development and have rewarding experiences in a variety of work areas. Supportive leadership will encourage and coach you to maximize your potential so you can access multiple learning pathways to develop. Our leadership development program and other programs, such as mentoring, performance-based management and education assistance, are offered to provide employees with an environment of lifelong learning.
Outstanding benefits: Wellbeing is at the centre of everything we do and this starts with our employees. To help you take a proactive approach to your health, we provide: