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Senior Lifecycle Marketing Specialist

Altis Recruitment

Toronto, Ontario

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    Save this job      2026-04-22

Senior Lifecycle Marketing Specialist

Altis Recruitment

Toronto, Ontario
 
Salary: From $90,000 to $100,000 per Year
 

Location: Toronto, ON (Hybrid, 1 day on-site per week)
Language: English, strong written and spoken communication required
Duration: 18-month contract with potential for extension or permanency

About the Opportunity

This is an exciting opportunity to join a growing lifecycle marketing team within a large, established financial services organization. As a Senior Specialist, Lifecycle Marketing, you will play a key role in building and scaling personalized, data-driven marketing journeys that support customer engagement, retention, and long-term growth. You will work closely with marketing, analytics, and technology teams to bring customer experiences to life through automation and smart use of data.

This role is ideal for someone who enjoys solving complex problems and working in an evolving environment. You will be part of a collaborative, agile team focused on delivering meaningful customer experiences across the full lifecycle, from onboarding to loyalty and re-engagement, while contributing to a major digital transformation initiative.

What’s in it for You

  • Opportunity to work on a high-impact, customer-focused transformation project
  • A collaborative and agile team environment with strong cross-functional exposure
  • Hands-on experience with advanced CRM and marketing automation tools
  • A culture that values curiosity, innovation, and continuous improvement
  • The chance to influence how data-driven marketing evolves within a large organization

Your Responsibilities

  • You’ll design and build automated customer journeys within a CRM platform, ensuring timely and personalized communications
  • In this role, you’ll analyze data flows and identify gaps, creating practical solutions despite system limitations
  • You’ll collaborate with stakeholders across marketing, analytics, and IT to translate business needs into technical execution
  • You’ll monitor campaign performance, run A/B tests, and continuously optimize journeys for engagement and ROI
  • You’ll troubleshoot and resolve issues within marketing automation workflows to ensure smooth deployment
  • You’ll present insights and recommendations to stakeholders to support ongoing strategy and improvements

Skills and Qualifications

  • 4+ years of experience in lifecycle marketing, CRM, or marketing automation roles
  • Hands-on experience with CRM platforms such as Dynamics 365, Salesforce Marketing Cloud, or similar
  • Strong understanding of customer journey mapping, segmentation, and campaign optimization
  • Ability to translate business requirements into technical solutions and work cross-functionally
  • Experience working with data, analytics tools, and performance reporting
  • Strong problem-solving skills with a proactive and adaptable mindset

Why Partner with Altis

If you’ve never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if you’re a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates.

 


We appreciate the time and effort all applicants invest in their submissions. Please note that only candidates shortlisted for this role will be contacted directly. However, your profile will remain under consideration for future opportunities that align with your experience and career goals. All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.

We are committed to hiring military and Veteran spouses and encourage you to identify your connection with the MSEN when reaching out to us or applying to any of our open roles.

 

Have questions or want to learn more about us? We would love to hear from you!

 

majella.de.freitas@altis.com

 

Whenever possible, reach out to a named contact rather than a general inbox  - it helps ensure a quicker, more personalized response. If you hit a bounce-back, let us know at

employment.Emploi@cfmws.com

 

 

 

About Altis Recruitment

Welcome on behalf on the Altis Recruitment team! Altis has a long-standing business relationship with the Defence community. For more than 30 years, we have been grateful to work alongside the Department of National Defence and countless military professionals. We know that family members of military personnel often make many personal sacrifices to support their loved ones. We understand that it can be difficult to pursue a career when embracing sudden changes like relocation and deployment. For some, this has meant putting a pause on career goals or professional development. We would like to provide you with everything you need for a successful and confident job search – in addition to access to job opportunities. Download the checklists our experts have created to help you be at your best from application to interview.