As a Manager, Media Analytics at Air Miles, you will be responsible for ensuring the accuracy and integrity of media campaign data, with a focus on UTM and tagging governance. You will serve as the key analytical partner to the Media Strategy and Performance teams, translating media plans into measurable data structures and providing actionable insights for campaign optimization. You will build and maintain reporting tools, conduct performance analysis, and support the implementation of new measurement frameworks.
You will:
Collaborate with Channel Strategy, Media Performance, and Analytics & Insights teams to ensure campaign measurement aligns directly with established business goals and media plans.
Develop, maintain, and enforce standardized UTM naming conventions and tagging rules across paid and owned media channels, including Google Ads, Facebook Ads Manager, Pinterest, TikTok, email, and on-site placements.
Be able to perform Quality Assurance (QA) checks on campaign launches, confirming that all tracking links, tags, and media pixels are implemented correctly to ensure full and accurate data capture.
Assist in continuous improvement of our marketing measurement, working with Ad Tech & Analytics teams to implement and troubleshoot new tracking technology and data collection processes.
Maintain and/or support automation of reporting dashboards and data streams using data visualization tools.
Analyze media performance data across all channels to identify key trends, patterns in audience behavior, and anomalies, translating these findings into actionable insights and recommendations to optimize media spend, campaign effectiveness, and Return on Investment (ROI).
Serve as the subject matter expert on media data, with the ability to both articulate technical data points to business partners and translate business requirements into our larger Air Miles data ecosystem.
Develop knowledge and understanding of our entire Marketing & Advertising technology stacks to be able to guide holistic strategies & process improvements for best-in-class media measurement.
This role reports into the Senior Manager of Media Performance & Analytics, and will be collaborating with our IT, Analytics & Insights, Product, Client Services, Marketing Services & Marketing Operations teams, as well as the entire marketing department.
The successful candidate will have a focus on recommending solutions and ideas for both Brand and Partner related marketing and collaborate with internal marketing teams to ensure AIR MILES marketing solutions meet Partners’ needs. The candidate will also have an understanding of how to optimize retail media vehicles and channels into Partner marketing and business.
About Us
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.
AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
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