Are you a self-starter who thrives on details and curiosity, passionate about delivering quality systems to support marketing technology? We are seeking a talented and experienced Data Business Systems Analyst to join our dynamic team. You will work closely with cross-functional teams to deliver transformative and impactful digital solutions.

Join the Marketing Technology team to support the evolution of personalization utilizing data from Admin systems, Data Lake, Customer Data Platform and Marketo.

This role offers a dynamic opportunity to collaborate with various partners to elicit and understand business needs. The Data Business Systems Analyst (BSA) will act as a key liaison between business and technology, translating data specifications into actionable technical requirements and ensuring successful delivery of system functionalities and product development.

Office location: Boston - USA (primary), Toronto - Canada (alternative)

Work Arrangement: Hybrid – 3 days in office, 2 days from home; Remote working arrangement is not available;

Position Responsibilities:

• Partner with Product Owners, Engineers, Data Architects, Marketing Operations, and cross-functional business partners to define Epics, Features, and detailed User Stories that support digital marketing, customer engagement, and data activation capabilities.

• Translate marketing strategy, customer experience requirements, and preference/consent policies into clear technical requirements, data models, and system integrations across the MarTech ecosystem.

• Collaborate with engineering and QA teams to develop and execute test strategies, acceptance criteria, and test plans to validate data flows, customer journeys, audience segmentation logic, and system enhancements.

• Lead test planning and execution across system, integration, regression, and user acceptance testing, ensuring accuracy of customer data, segmentation, and campaign orchestration outcomes.

• Analyze complex data transformations, audience logic, customer lifecycle rules, and platform configurations to identify issues, diagnose root causes, and recommend scalable solutions.

• Work closely with internal technology teams and external vendors to ensure MarTech platforms integrate seamlessly with enterprise data sources, CRM systems, and analytics environments.

• Support customer data governance in alignment with enterprise data and technology strategy.

• Manage multiple initiatives concurrently across marketing, data, and engineering teams—navigating ambiguity with a customer-centric, data-driven mindset.

• Create and maintain documentation for data mapping flows, technical designs, business rules, MarTech configurations, and release deliverables to ensure transparency and maintainability.

Required Qualifications:

• Strong understanding of modern Marketing Technology ecosystems, including customer data management, audience segmentation, preference/consent management, and digital activation platforms.

• Minimum 5 + Years of Experience in Marketing, Insurance or Banking and Financial sectors.

• 5–6 years of progressive business analysis experience supporting medium to large-sized projects.

• Experience working in Agile/Scrum environments, including backlog refinement, user story development, and sprint delivery.

• Proficiency in systems analysis, data analysis, systems design, and testing methodologies; ability to translate business marketing goals into technical workflows and data requirements.

• Data Lineage: Mapping data from operational databases to key business applications (front-end)

• Data Analysis: "Reading" a database to look for common data points to find logical points and requirements for logic and necessary joints between flat RDBMS tables

• SQL Proficiency: Complex joins, window functions, CTEs, aggregation, set operations, and performance considerations.

• Relational Database Skills: Indexing, transactions, isolation levels, partitioning, and query optimization basics.

• Proficiency with Microsoft Office, JIRA, and MarTech/AdTech-related tools; SQL or data profiling experience is highly desired.

• Strong analytical and organizational skills with the ability to support multiple concurrent projects across marketing and technology domains.

• Effective communication skills with the ability to align data, engineering, and marketing stakeholders across geographically dispersed teams.

• Ability to work independently while also thriving in highly collaborative, cross-functional environments.

• Demonstrated ability to leverage emerging technologies including Generative AI to enhance requirements development, data analysis, documentation, and marketing workflow optimization.

• Ability to manage competing priorities and adapt to the pace and evolution of digital marketing and data platforms.

• Awareness of organizational dynamics, informal networks, and cross-functional dependencies that influence marketing and data outcomes.

• Proven ability to lead analysis efforts, mentor junior analysts, and influence cross-functional teams.

• Demonstrated ability to work independently and collaboratively across teams.

• Foundational knowledge of system design, data mapping and testing processes.

Preferred Qualifications:

• Bachelor’s degree in a related field

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-JH

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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