We are looking for a proactive, detail oriented Marketing Experience Specialist to join the Manulife Vitality marketing team within Manulife’s Canadian Marketing organization. You will play a pivotal role in delivering high impact advisor-facing experiences across the country.  

This role primarily supports creating advisor experiences for the  Manulife Vitality portfolio, while also contributing to strategic marketing initiatives that help drive advisor engagement and business growth across individual insurance. 

Manulife Vitality is a differentiated, behaviour change program embedded within select Individual Insurance products. Through personalized health goals, activity tracking, and rewards, Manulife Vitality helps Canadians live longer, healthier, better lives. 

This position offers a fantastic opportunity to gain broad marketing exposure while building deep experience in event strategy, execution, and stakeholder collaboration. 

Position Responsibilities:

Marketing & Strategic Support 

• Assist Marketing Leads with the execution of advisor and member marketing initiatives across various channels (email, web, sales enablement, etc.). 
  Support the development of project briefs, content routing, translation requests, and approval workflows. 

• Review creative for accuracy, brand alignment, and quality. 

• Conduct reporting and insights analysis to support marketing performance measurement. 

• Provide budget coordination support and vendor/partner administration as needed. 

• Contribute to the planning and execution of priority marketing initiatives that drive advisor growth, engagement, and program engagement. 

• Serve as a marketing generalist eager to learn, contribute, and grow within a fast paced team. 

Event Overview & Execution 

• Support planning, management, and execution of events that enhance brand visibility and strengthen relationships with Advisors and key partners.  

• Support event logistics from conception to completion, including venue selection, catering, audiovisual needs, and onsite coordination.   

• Liaise with internal stakeholders, vendors, and partners to ensure seamless execution and alignment with business goals. 

• Help with event budgets to ensure cost effective planning and delivery.  

• Support post event reporting, insights, and recommendations for future improvements. 

• Collaborate with cross-functional teams to ensure cohesive messaging and attendee engagement throughout the event lifecycle. 

Required Qualifications:

• Minimum 3+ years experience in marketing or communication related roles.

• 2+ years experience in event planning, event marketing, or related fields with a proven track record of successful execution.  

• Bachelor degree or certificate in Marketing and/or event planning.

• Excellent communication, organizational, and project management skills. 

• Ability to work independently while being an effective team collaborator. 

• Strong attention to detail, problems solving capability, and comfort managing multiple projects simultaneously.  

• Strong interpersonal skills with the ability to build and maintain relationships with internal teams, external partners, and vendors. 

• Good writing and verbal skills.

• Self-starter.

Preferred Qualifications:

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

• Proficiency with core tools such as Microsoft Office; exposure to Adobe Workfront, CVent, or event and workflow specific tools is an asset.  

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.