This is a client-facing role in the development of customer-centric business and loyalty marketing strategies by delivering best-in-class analytics insights. This role bridges client’s business problems with data, analytics and results.
Subject Matter Expert in Loyalty & Marketing Analytics for the assigned client portfolio
Contribute to all phases of campaign management (ideation, planning, targeting, measurement, recommendation) with a focus in pre-analysis and post-analysis
Work collaboratively with internal and external business partners to understand external client’s business needs, proactively anticipate questions, and ensure analytical outputs are accurate, thorough, and insight-driven.
Clearly define analysis and campaign scope, objectives, targeting strategy, and measurement frameworks, ensuring all methodologies are well-structured, validated, and able to withstand detailed review.
Conduct timely customer analysis and campaign measurement to identify opportunities for clients to maximize the use of AIR MILES Reward Program to drive incremental sales
Deliver high-quality reporting with strong attention to detail, including data validation and reconciliation where required.
Confidently present analysis results and recommendations in clear business language, effectively responding to detailed stakeholder questions and explaining assumptions, methodology, and implications.
Demonstrate strong ownership and accountability in managing ad-hoc requests, troubleshooting discrepancies, and resolving data-related inquiries.
Qualifications
Bachelor’s degree, preferably in any of the following: Statistics, Commerce, Economics, Computer Science, Engineering, Math
Demonstrated understanding of loyalty marketing, customer segmentation, campaign management & predictive modeling concepts
1-3 years of customer analysis / insight delivery experience in a complex data-driven organization
Hands-on proficient experience with SQL, Python, Databricks and Tableau, or comparable tools/languages
Expert in Microsoft Office (advanced Excel and PowerPoint) Retail and merchandising industry knowledge an asset
A strategic/analytical thinker who can link assigned tasks to the bigger picture
Problem solving skills coupled with the “can do” attitude
Strong organizational, time management and communication skills (verbal and written)
About Us
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.
AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
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