Commercial Marketing Specialist

(Spécialiste marketing commercial)

Business Unit: Security Services – Canada
Function: Commercial Marketing / Go-to-Market
Location: Montréal

Role Objective - Commercial Marketing Specialist 

Directly support the performance of sales teams across the various security services and solutions divisions by developing and executing commercial marketing and Go-to-Market initiatives aligned with strategic sales priorities.

The role combines deep expertise in key markets and industries with cross-functional support to all sales teams, in order to accelerate growth, strengthen positioning, and maximize commercial impact.

Role and Responsibilities - Commercial Marketing Specialist 

The Commercial Marketing Specialist acts as the commercial marketing point of reference for one or more markets or industries, while supporting all sales enablement needs.

• Develop and maintain in-depth expertise in key markets and industries (e.g., industrial, retail, logistics, critical infrastructure).
• Develop and execute market-specific Go-to-Market initiatives, including value propositions, key messages, use cases, and competitive differentiators.
• Develop and evolve market-specific sales playbooks applicable across all security service and solution offerings.
• Support sales teams with all commercial activation needs: sales tools, presentations, content, targeted campaigns, and field support.
• Deploy national and regional commercial campaigns (outbound, nurturing, launches) aligned with sales priorities.
• Work closely with Sales Enablement to ensure consistency across tools, training, and field execution.
• Analyze market trends, customer challenges, and competitive dynamics to guide commercial initiatives.
• Track initiative performance (leads, pipeline, conversion) and recommend optimizations.
• Collaborate with Sales, Operations, and Global Marketing teams to ensure alignment and effectiveness.

Required Qualifications

• Bachelor’s degree in marketing, business administration, or a related field.
• 5+ years of experience in B2B marketing, commercial marketing, Go-to-Market, or sales enablement.
• Excellent written and verbal communication skills in French and English (bilingual).
• Strong understanding of complex, multi-service sales environments.
• Ability to translate commercial strategies into concrete actions.
• Strong organizational skills, autonomy, and ability to manage multiple priorities simultaneously.
• Experience working directly with sales teams.

What’s in It for You?

• Full-time permanent position
• Flexible working hours and remote work options
• Strategic role within a dynamic team
• Competitive salary and a comprehensive benefits package
• A multinational organization offering numerous long-term career opportunities

GardaWorld: Building a Safer World

GardaWorld is the world’s largest privately owned security company, providing cash logistics services and physical and specialized security solutions. Integrity, trust, respect, and vigilance are the values that guide the expected behavior of our employees.

We offer flexible schedules, a wide variety of assignments across multiple sectors (industrial, airport, reception, office towers, concierge services, shopping centers, hospitals, banks, etc.), as well as training and career advancement opportunities. We encourage diversity and welcome reservists and veterans, women, newcomers, students, and retirees who wish to join our team. We are proud to be an equal opportunity employer.

We thank all applicants for their interest in GardaWorld; however, only selected candidates will be contacted.

We are committed to employment equity, and the masculine form is used solely to simplify the text.