Position Overview:
As Senior Product Manager of our Non‑Travel Rewards Experiences, your mission is to shape the strategic vision for how AIR MILES collectors reward themselves across every non‑travel touchpoint: gift cards, merchandise, event tickets, in‑lane redemptions, and emerging reward formats. Reporting to the Director of Digital Engagement and Experiences, you’ll bring passion, clarity, and a collector‑obsessed mindset to one of the most impactful parts of the AIR MILES program.
You understand what motivates collectors to redeem, how to create rewarding digital experiences, and how to translate collector needs into business opportunities. Whether it’s optimizing our ecommerce storefront, improving in‑lane redemption flows, or creating personalized reward paths across channels, you love the challenge of crafting seamless, intuitive experiences that drive engagement and value.
With millions of collectors interacting with AIR MILES through mobile devices, personalized experiences, and partner ecosystems, your work will influence the experience of Canadians across the country. You have a proven track record of taking big, bold visions and breaking them down into sequenced, high‑value deliverables. Just as importantly, you have no problem rallying stakeholders behind that vision.
As a Senior Product Manager, you will define and champion a multi‑channel, mobile‑forward strategy that elevates and differentiates our non‑travel reward experiences. You’ll collaborate across business lines - including merchandising, personalization, digital product, partnerships, and operations - to build a roadmap that unlocks quick wins and long‑term innovation.
On a daily basis, you will be:
Owning the end-to-end product strategy and roadmap for the non‑travel rewards portfolio, spanning digital redemption experiences, mobile app integrations, and in‑lane partner redemption experiences.
Leading a mobile-first and personalization-forward approach, ensuring collectors receive relevant and timely reward recommendations across channels.
Leveraging platform data and marketplace insights to identify new reward opportunities, optimize conversion flows, and evolve the reward catalogue experience
Establishing yourself as the subject matter expert on non‑travel reward behaviours, competitive models, and ecommerce marketplace best practices
Driving alignment and excitement across the organization by owning product messaging and go‑to‑market strategy for new and enhanced experiences
Building strong, trusting relationships with cross-functional partners: technology, UX, analytics, operations, partnerships, marketing, and external vendors
Empowering your product team by removing roadblocks, guiding discovery, and helping connect tactical execution to strategic outcomes.
Qualifications:
7+ years of experience in product management, ecommerce, digital experiences, loyalty, or a related technology field.
Experience in mobile app product development, personalization platforms, and/or ecommerce ecosystems is a major asset
You have tangible examples of delivering high-impact digital or transactional experiences that drive user engagement and business value
Your product fundamentals are rock-solid: vision, passion, and clear communication
Experience in the loyalty space isn’t essential, but it’s a big plus
You can confidently guide a product team to turn a vision into clear business requirements, and know how to sequence the work to maximize value for users
You’re detail-oriented and understand the value of prioritization, so handling multiple priorities in a fast-paced environment is a snap
You can think strategically and execute methodically, and switching between the two comes naturally
You’re driven by the idea of building relationships with stakeholders and inspiring confidence across multiple teams
You know what it takes to turn complex data into digestible, straight-forward narratives
You take pride in owning a product, and are ready roll up your sleeves to get things done
About Us
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.
AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
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