Job Board - Job Detail: Bell Canada - Director, Vertical Strategy & Market Development

Director, Vertical Strategy & Market Development - Toronto

Bell Canada

Toronto, Ontario

Salary: Information not available

Req Id: 428476

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.

On the Bell Business Markets team, you’ll be a vital part of making innovation happen for enterprise-scale customers. You’ll deliver advanced solutions in areas such as IoT, Mobility/5G, Cloud, Cyber Security, Voice, Collaboration & Contact Centre and Internet & Private Networks.

At Bell, your skills and expertise will help set us apart as we continue to be the leading provider of digital connections and next generation services to businesses and governments.

Summary

The Director, Vertical Strategy & Market Development is a senior leadership position responsible for driving strategic growth within key industry verticals. This role requires a seasoned enterprise leader who can define market opportunities, cultivate high‑level customer relationships, and orchestrate successful go‑to‑market execution. You will be instrumental in shaping our approach to specific markets, ensuring our solutions effectively address customer needs and drive significant business impact.

Key Responsibilities

Lead strategic planning for prioritized verticals, including market opportunity assessment, competitive analysis, segmentation, customer profiling, and regulatory considerations.
Conduct in‑depth market analysis to support vertical penetration strategies and refine overall market direction.
Develop compelling value propositions, narratives, and market positioning tailored to target segments and key stakeholders.
Build and maintain strategic, C‑suite‑level relationships with key clients and prospects; act as a trusted advisor to identify and drive value‑added opportunities.
Lead executive engagement initiatives and support senior executives with industry visibility and representation.
Design and manage go‑to‑market strategies for assigned verticals across sales, marketing, and partner channels, including messaging, sales enablement tools, and customer engagement tactics.
Enable and align sales teams to maximize effectiveness in target markets; partner with Sales leadership to drive pipeline generation, customer acquisition, and revenue growth.
Collaborate with Marketing to execute targeted demand‑generation campaigns and thought‑leadership initiatives.
Lead planning and execution of industry events, trade shows, and customer‑facing forums, including tailored engagements for key customers and partners.
Set and monitor KPIs (e.g., conversion rates, pipeline health, win rates, retention); optimize ROI through effective budget and resource allocation.
Drive sales volume, market penetration, and customer retention within targeted verticals, contributing directly to business objectives.

Critical Qualifications

Bachelor’s degree in Business Administration, Marketing, or a related field; MBA or equivalent advanced degree an asset.
8 years of experience in strategic sales, business development, product marketing, or management consulting, with a proven focus on enterprise markets and specific industry verticals.
Demonstrated success in developing and executing complex go‑to‑market strategies that drive measurable business results.
Proven ability to build and nurture strong relationships with senior executives (C‑suite).
Strong analytical, strategic thinking, and problem‑solving skills.
Excellent verbal and written communication, presentation, and interpersonal skills.
Ability to lead and influence cross‑functional teams in a fast‑paced, matrixed environment.
Bilingualism (French and English) required or considered an asset depending on location.

Preferred Qualifications

Additional Requirements

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management

Job Status: Regular - Full Time

Position Level: CP4

Job Location: Canada : Ontario : Toronto || Canada : Ontario : Ottawa || Canada : Quebec : Montreal

Flexible work profile: Mobile
Contact Name: Isabelle Cournoyer
Application Deadline: 03/05/2026

For Workways profiles that are ‘Mobile’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Please note that you may be required to submit your current Performance Review rating to the hiring leader during the recruitment process.

Created: Canada, ON, Toronto

We are committed to hiring military and Veteran spouses and encourage you to identify your connection with the MSEN when reaching out to us or applying to any of our open roles.

Have questions or want to learn more about us? We would love to hear from you!

karima.rehioui@bell.ca

Whenever possible, reach out to a named contact rather than a general inbox - it helps ensure a quicker, more personalized response. If you hit a bounce-back, let us know at

employment.Emploi@cfmws.com

About Bell Canada

Canada’s communications leader for 137 years, Bell continues to transform itself to provide more value to its customers and shareholders. Our goal is to be recognized by customers as Canada’s leading communications company. To achieve it, we rely on the efforts, engagement and expertise of our employees. Our 50,000+ team members are located across Canada, working in thousands of locations in urban and rural areas. Our diverse team is made up of individuals who are highly skilled in a broad range of jobs, working in an environment designed to nurture an engaged workforce and a performance-driven culture. We focus on attracting, developing, and retaining the best talent, as well as creating a positive employee experience that drives effectiveness and high performance in our evolving business environment. Through workplace wellness initiatives – including innovative mental health programs – and by celebrating diversity in the workplace, we reinforce our commitment to create an inclusive atmosphere for all team members.