Leads the development and execution of BMO InvestorLine’s content strategy & design on all BMO’s platforms and channels to deliver information/communications to clients, taking into account the customer journey and the desired customer experience. Accountable for the planning, development and management of all content and produces content guidelines, assessments, models, plans, architecture and frameworks. Helps prepare, publish and optimize digital content to meet business goals. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution. Partners with stakeholders (e.g., marketing, content creators, designers and project teams) to ensure that content is aligned with BMO’s brand and style principles. Monitors the client’s needs and ensures content for various digital experiences is timely, usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge digital properties and platforms to recommend, design and optimize content structure.
Core Accountabilities:
Content Strategy & Management
Leads content management on BMO’s digital platforms and channels to connect and deliver information/communications to our customers and employees. Helps prepare, publish and optimize digital content to meet business goals. Partners with stakeholders (e.g., marketing, content creators, designers, business groups and project teams) to ensure that content is aligned with BMO’s brand and style principles. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution.
• Develops content solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides advice and guidance to assigned business/group on implementation of content management solutions.
• Executes content and format-related requests for all digital and non-digital client properties (e.g. emails, public website, secure website, mobile app) and content management tools (e.g. data capture, digital surveys and forms).
• Reviews and organizes content to ensure appropriate placement, categorization and design.
• Ensures BMO’s brand standards and content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.
• Provides input into the planning & implementation of content management operational programs.
• Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.
• Executes work to deliver timely, accurate, and efficient service.
• Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty (e.g. employee portals, secure web-site forms, bmo.com)
• Builds effective relationships with internal/external stakeholders.
• Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.
• Provides input and analysis for the continuous improvement of content management processes and procedures.
• Participates in continuous improvement initiatives including, planning, designing and implementing new processes, etc
Content Design
Liaises with content design team to consult on content strategy taking into account the customer journey and intended customer experience.
Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks. Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge digital properties and platforms to recommend, design and optimize content structure. Helps implement analytics tools to monitor content traffic, engagement, leads and conversions after content is published.
Optimizes content in-line with SEO best practices.
Content Publishing
Accountable for the end-to-end processes of publishing content using various media including, electronic report formats/templates, printed reports, video, audio, and digital content. Works with internal and external stakeholders to produce high-quality end products in a timely and cost-efficient manner.
· Collaborates with internal business/groups in order to deliver on business objectives.
· Establishes and manages relationships with external stakeholders, which may include vendors/ suppliers.
· Maintains procedures and processes to effectively manage projects.
· Follows quality control processes to ensure quality and consistency of publication solutions. Ensures projects adhere to applicable corporate and brand standards.
· Coordinates and distributes/posts/publishes approved content solutions as required and in conjunction with business/stakeholders.
· Monitors and tracks performance and addresses any issues.
· Manages schedules/projects to ensure the timely delivery of creative solutions.
· Maintains awareness of industry trends, technological and production advancements to improve creative solutions and operations.
· Assist in the development and execution of an integrated content publication strategy and ensures content solutions in all channels are aligned
Qualifications
About Us
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en.
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
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We’re proud to be the official bank of the Canadian Defence Community – and that goes beyond supporting your financial well-being. We value the skills you’ve earned in the military, and we’re here to help as you move into the next stage of your professional life.
BMO is a top ten North American bank that provides personal and commercial banking, global markets and investment banking services to 13 million customers and clients. Founded in 1817, we’re driven by our Purpose: Boldly Grow the Good in business and life. BMO has established itself as a destination for top talent, with an employee experience that’s built on personalized career development opportunities, a performance-driven winning culture, competitive rewards and benefits, and a deepcommitment to the health and well-being of our people.
If you’re ambitious, curious, creative, and eager to make an impact, you should consider BMO as a place to build your career.
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