We Are:
Accenture Song Life Sciences— a new breed of agency that accelerates growth and value for our clients through sustained customer relevance. We believe that better human-centric experiences lead to better health. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You are:
A curious and collaborative life sciences creative copy leader helping to drive customer success and business results globally at scale. You bring deep experience in oncology and have worked across multiple brands and therapeutic areas. You enjoy delving deep into the data to create meaningful messages and approvable claims. You are a proactive, self-motivated and inspirational candidate who combines strong writing sensibilities with an analytical and strategic mind. You know your way around MLR reviews and feel at home with both internal teams and diverse client audiences. You understand when the needs are more high-level or more tactical, and can pivot to being more hands-on in execution of deliverables when it’s needed. You are a an experienced supervisor and capable mentor, willing to put the time and effort into helping your direct reports reach their full potential. And, you are a client-facing pro, able to lead presentations and navigate client comments and changes with ease.
The work:
A copy/content leader who has a background in writing for healthcare audiences (HCPs, patients, caregivers, etc.). They understand how to develop content that will capture interest, build trust and work in a highly regulated industry – life sciences and/or health sector. They are collaborative with team members from multiple disciplines, including art/visual design, but also client services, performance marketers, data/analytics, strategy and more.
They understand how to create unique content for emerging media and tech (especially helpful in unique healthcare platforms). The CD, Copy has experience writing/evaluating copy based on clinical product information, can find compelling narratives in clinical data and prescribing information, and can interact confidently with both Life Sciences brand marketers as well as healthcare system/provider and patient audiences. They can easily become familiar with the brand, science, and strategic issues for each project they work on. Experience in multiple therapeutic areas is key. They will also understand how to create campaigns and content that aligns to our clients’ strategic objectives.
If you have a passion for making a difference in patients’ lives, and can thrive in a fluid, fast-paced, energetic environment, we’d love to talk to you!
Key Responsibilities:
Participates in strategic and tactical meetings to develop effective campaigns and activations reflecting the clients’ objectives
Delves into the data and develops a strong working knowledge of claims and messages, working with client stakeholders to develop, approve and incorporate net-new data
Contributes innovative ideas, and tactics appropriate to client marketing strategy
Brainstorms campaign ideas with colleagues
Plans, develops and writes materials as assigned, working closely with medical colleagues on specific initiatives to ensure alignment with strategic objectives
Contributes to thought leadership
Partners with art partner, art direction/visual designers as well as other creative team members to develop engaging materials that maintain a high level of scientific accuracy, compelling campaign creative, and achieve our client’s strategic imperatives
Partners with internal team and provides onsite support at key client meetings or events
Attends and participates in MLR reviews as needed
Works to tight deadlines and can juggle multiple projects
Takes a proactive solutions-oriented approach into all tasks
Maintains high standards and ensures only the best work is released to the client
Oversee 1-2 junior writers, teaching them Life Sciences copy best practices; delegating work as appropriate and reviewing/finding teaching opportunities to help improve their abilities
We are committed to hiring military and Veteran spouses and encourage you to identify your connection with the MSEN when reaching out to us or applying to any of our open roles.
Have questions or want to learn more about us? We would love to hear from you!
richard.a.murray@accenture.com
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