Job Title: Data Scientist – Generative AI  
Location: Toronto, ON
Work Model: Hybrid (3–4 days per month onsite)
Contract Term: 4 months to start, with potential extension or permanent conversion
Language: English required; French an asset
Note: If the candidate is open to permanent employment, please have them sign a Letter of Intent including salary expectations.

Overview
Our client is looking for a Data Scientist to help develop a Generative AI-powered segmentation tool that leverages user-level engagement data to personalize content experiences. The role focuses on designing, training, and validating AI models that enable intelligent audience targeting in digital media and marketing analytics contexts.

Key Responsibilities

• Develop a framework for training and validating Generative AI models.

• Apply prompt engineering techniques to improve segmentation accuracy, explainability, and alignment with business goals.

• Prepare, transform, and enrich user-level engagement data, ensuring input quality and reliability.

• Build and maintain scalable data pipelines for model development and deployment.

• Conduct technical audits, validate model performance, and refine statistical accuracy.

• Analyze and iterate on proof-of-concept models to improve robustness and interpretability.

• Translate behavioral and engagement data into meaningful features that reflect real-world user behavior.

• Communicate model outputs and explainability results in clear, business-friendly language for non-technical stakeholders.

Qualifications

• Minimum 5 years of experience practicing Data Science in an industry setting, ideally within digital media advertising or marketing analytics.

• Master’s degree in a STEM field (Statistics, Mathematics, Computer Science, Economics, or related discipline).

• Hands-on experience developing and deploying Generative AI (GenAI) models in both development and production environments.

• Conceptual knowledge of Customer Data Platforms (CDPs) and Data Management Platforms (DMPs), with practical data experience in either.

• Strong SQL and Python programming skills.

• Experience working in Agile environments and maintaining collaborative, scalable codebases.

• Familiarity with advanced analytics and machine learning techniques.

• Detail-oriented, analytical, and proactive in solving complex problems.

• Known for integrity, reliability, and teamwork.
  Nice to have: Bilingual in French and English

Keywords: Data Scientist, Generative AI, Machine Learning, Python, SQL, CDP, DMP, Digital Marketing Analytics, Advertising Technology, Data Modeling, Segmentation, Personalization

Compensation: Competitive rate (contract) or full-time salary (if converted to perm)

We appreciate the time and effort all applicants invest in their submissions. Please note that only candidates shortlisted for this role will be contacted directly. However, your profile will remain under consideration for future opportunities that align with your experience and career goals. All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.