The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview:
Reporting to the Lead, Lifecycle and Offers, the Senior Manager, Redemption leads the redemption strategy across the program – inclusive of all travel, merchandise and cash. Focused on understanding the Collector journey and intercepting to drive redemption throughout the year.
Building scalable solutions and journeys that lead with the Collector, the Senior Manager is hyper focused on lifting the Redeemers in program number and driving action week over week for our collectors – based on their redemption preferences.
This multi-channel customer experience is designed to optimally engage Collectors throughout their lifecycle and segment, based on their current level of engagement within AMRP.
Success for this team is measured through Collector activity and redemption metrics all with a strong ROI for the program.
Major Responsibilities and Essential Job Functions
Lead and direct the development and execution of the Collector lifecycle strategy, focused on redemption
Build a complimentary plan with the Sr. Manager Engagement to continually fulfill the redemption lifecycle through earn back
Lead and integrate with Partner teams to integrate and drive redemption in lane
People leadership and coaching, including resource allocation, talent development and performance management.
Working to roadmap and continually optimize the end to end Collector journey across all touchpoints in the digital journey for redemption
About Us
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.
AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
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