Accenture Marketing + Communications professionals build a powerful and differentiated global brand—at the corporate, industry, capability and geographic level—that supports the Accenture business strategy, enhances long-term client relationships, inspires employees and candidates and drives profitable growth.
Together with industry teams, business leaders and marketing colleagues, the Americas Marketing & Communications Hive partners with marketing sub-function program owners to provide innovative strategy, program management, content development and project execution.
The Hive can be viewed as the marketing arm that swarms priority initiatives and serves as convener, trusted advisor, program implementer and end-to-end results conveyer.
These efforts increase client mindshare, strengthen client relationships and drive growth within specific Americas priorities.
Role description
The Marketing Activation Manager will join a collaborative, instructive and supportive environment, working side-by-side with seasoned marketers and supporting Americas Marketing & Communications Hive initiatives. This individual will lead one of the Marketing Activation Management Squads in creating and implementing effective marketing programs, gaining exposure to—and experience with—a variety of industries, stakeholders and marketing disciplines.
Primary responsibilities include:
Serve as first point of contact for incoming Market Hive programs and scope out how the team can support
Lead and mentor a small team of 3-4 of Marketing Activation Managers/Coordinators
Lead end-to-end project management of key initiatives and campaigns both independently and/or in partnership with both marketing and business stakeholders
Develop and execute campaign and event strategy serving as a strategic advisor to cross functional marketing teams and ensuring activities meet project needs and are aligned with strategic business objectives
Interlock with cross functional marketing teams to bring an initiative to fruition including: Communications, Creative, Social, Content, Event Management, Meetings & Events, Client Relationship Marketing, Industry Marketing, Local Eminence Marketing, Market Eminence Marketing and more
Champion and adopt MarTech stack and Gen AI tools including but not limited to Adobe Workfront, Writer, CoPilot, Salesforce, PowerBI and Monday.com
Pioneer reinvention and consistently think critically about how continuously improve, put forward new ideas, and lead innovation
Leverage data in every decision and partner with colleagues to be data-led
Foster a collaborative supportive environment and lead by example
Understand and enforce necessary processes with key collaborators
Drive consistency, scalability, and impact
We are committed to hiring military and Veteran spouses and encourage you to identify your connection with the MSEN when reaching out to us or applying to any of our open roles.
Have questions or want to learn more about us? We would love to hear from you!
richard.a.murray@accenture.com
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