Application Deadline:09/19/2025

Address:100 King Street West

Marketing

Must have ETF, Alternatives and/or Mutual Fund product experience in a marketing capacity

BMO Global Asset Management is seeking a strategic and results-driven Senior Manager of marketing to lead performance marketing initiatives for our Direct to investor segment and ETFs. This role is ideal for a marketing leader with deep expertise in ETFs, a strong understanding of the asset management industry, and a passion for engaging DIY investors through digital channels.

You will be responsible for developing and executing integrated marketing strategies that drive awareness, engagement, and growth of BMO GAM’s ETF offerings among self-directed investors. This includes leveraging data-driven insights, optimizing digital campaigns, and collaborating cross-functionally to deliver impactful marketing programs.

As part of an extended team you are an expert in building and managing relationships with internal and external partners that are key to the sales and distribution of products per assigned channel. Maintains an understanding of channel business objectives to develop strategic and tactical plans, integrate product channel plans across assigned portfolios, maximize opportunities, and minimize risks. Works across BMO to develop solutions that optimize marketing channel performance and advance the customer experience.

• Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.
• Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.
• Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.
• Provides strategic input into business decisions as a trusted advisor.
• Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group.
• Manages resources and leads the execution of strategic initiatives to deliver on business and financial goals.
• Conducts independent analysis and assessment to resolve strategic issues.
• Develops the business case by identifying needs, analysing potential options and assessing expected return on investment.
• Acts as the prime subject matter expert for internal/external stakeholders.
• Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
• Able to prioritize work and assist business stakeholders in effective prioritization
• Defines business requirements for analytics & reporting to ensure data insights inform business decision making.
• Reviews the program for effectiveness, considers industry trends and recommends enhancements; makes changes as required.
• Leverages channel analytics to manage and optimize channel solutions.
• Works with stakeholders to ensure quality and timeliness of strategic implementations.
• Executes work within the channel in compliance with regulatory requirements.
• Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.
• Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine.
• Implements changes in response to shifting trends.
• Broader work or accountabilities may be assigned as needed.

  Qualifications:

• Typically 8+ years of relevant experience and post-secondary degree in related field of study.
• Strong understanding of digital media channels such as Meta, Google, Reddit and can extract relevant insights from performance data
• Bachelor's degree in business, finance or related field.
• Industry accreditations an asset (CSC/IFIC, PFP, CFP, CFA).
• Minimum 8 years experience in the investment industry and within channels.
• Seasoned professional with a combination of education, experience and industry knowledge.
• Verbal & written communication skills - In-depth / Expert.
• Analytical and problem solving skills - In-depth / Expert.
• Influence skills - In-depth / Expert.
• Collaboration & team skills; with a focus on cross-group collaboration - In-depth / Expert.
• Able to manage ambiguity.
• Data driven decision making - In-depth / Expert.

$86,000.00 - $160,000.00

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.