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Senior Manager, Research Strategy & Insights, Global Brand & Customer Insights, Global Marketing

Scotiabank

Toronto, ON

Senior Manager, Research Strategy & Insights, Global Brand & Customer Insights, Global Marketing

Scotiabank

Toronto, ON
 
Salary: Information not available
 

 

 

 

Requisition ID: 232395

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

 

Purpose

 

Contributes to the overall success of the Global Brand & Customer Insights department across the Scotiabank Group of Companies, on Canadian and international mandates, ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies, and procedures.

 

Is this role right for you? In this role, you will be involved in:

 

  • Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Develops and executes all aspects of market research for stakeholders across the Scotiabank

 

Group of Companies, this includes:

 

  • Working with business line stakeholders to understand purpose and research needs.
  • Designing end-to-end research projects (may include developing research proposals, research plans, methodology, target, quotas, timing, etc.)
  • Delivering end-to-end research projects leveraging in-house tools and resources when suitable.
  • Identifying and managing vendor relationships with high-quality partners (e.g., full-service, fielding, panel, etc.)
  • Leveraging project management principles to ensure research projects are on time and budget.
  • Showcase and advocate for research strategy and insights through GBCI Hub, town halls, Global Marketing shares, etc.

 

  1. Direct and deliver research strategy & insights by:

 

  • Establishing a cohesive network of relationships with vendors to ensure that insights meet business needs.
  • Providing direction in the use of the most effective and innovative market research analytical techniques.
  • Coordinating, analyzing, and presenting market research data, including insights from multiple sources, advising stakeholders or senior management on the best ways to action insights.
  • Creating and maintaining a network of professionals to share learning.

 

  1. Provide relationship management support for various business lines across the organization by:
  • Fostering trust with internal stakeholders, including key senior leaders across the organization to leverage insights to influence business strategies and decisions.
  • Delivering insights in a consultative way to support stakeholders during strategy, ideation, and execution phases of their projects.
  • Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity, and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  • Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
  • Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

 

 

Dimensions

 

  • Liaises with multiple vendors concurrently.
  • Supports multiple stakeholders and/or business lines concurrently.
  • Share and leverage available GBCI research and insights.
  • Design and execute projects within budget.
  • Proactively contributes to a positive team environment across both their direct team and the broader team(s).
  • Proactively offers to help teammates & leader - makes others better.
  • Do you have the skills to enable you to be successful in this role? We would love to work with you if you have:
  • Advanced level of experience in market research (8 or more years), preferably on the vendor or client-side.
  • Thorough understanding of the end-to-end process of a quantitative and qualitative market research.
  • Superb written and verbal communication skills.
  • Proven ability to translate and communicate business requirements into technical research project specifications.
  • Extensive working knowledge of multi-variant statistical techniques.
  • Strong interpersonal skills with proven ability to work within cross-functional teams.
  • Superior organizational, analytical, and problem-solving skills.
  • Demnstrated project management skills - ability to balance multiple priorities and deadlines.
  • Expert knowledge of SPSS, Microsoft Excel, and PowerPoint; and Qualtrics.
  • Aware and knowledgeable of emerging market research techniques.
  • Completed an undergraduate university degree or college, such as commerce, mathematics, or computer science.
  • Completed Market Research certificate program, an asset.
  • Specialized qualitative training, Qualitative Research Associate designation, an asset.

 

 

Working Conditions

 

  • Work in a standard office-based environment; non-standard hours are a common occurrence.
  • Limited travel.

 

 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

We are committed to hiring military and Veteran spouses and encourage you to identify your connection with the MSEN when reaching out to us or applying to any of our open roles.

 

Have questions or want to learn more about us? We would love to hear from you!

 

rochelle.mendonca@scotiabank.com

 

Whenever possible, reach out to a named contact rather than a general inbox  - it helps ensure a quicker, more personalized response. If you hit a bounce-back, let us know at

employment.Emploi@cfmws.com

About Scotiabank

The Scotiabank Veterans Network (SVN) is committed to supporting veterans, reservists, and military spouses by recognizing and valuing their unique skills and experiences. As a military-friendly employer, Scotiabank actively promotes the integration of veterans into civilian careers by offering a wide range of employment opportunities across the Bank.  SVN plays a key role in this effort, leading initiatives such as a mentorship program designed to support both current and transitioning veterans.

The team was instrumental in driving recent enhancements to Scotiabank’s reservist leave policy and organized the inaugural Valour and Vision Expo in Q4 2024, where industry leaders pledged to support veterans entering the civilian workforce.  In February 2025, Scotiabank proudly served as the lead Banking Sponsor of the Invictus Games, an international multi-sport event that aids in the rehabilitation of wounded, injured, and ill service members—both active and retired.

Additionally, SVN hosts a variety of events throughout the year, including leadership symposiums and annual Remembrance Day ceremonies, to honor and support the military community.