We are a different type of life insurance company thanks to our differentiated behavioral insurance offering, John Hancock Vitality. This innovative offering uses behavioral economic theories to encourage and foster positive health behaviors and returns value to the consumer and distributor in a “Shared Value” format. We are looking for someone to drive that mission forward with enthusiasm, passion, and conviction. In this role, you will be crucial in driving business growth leading with Behavioral Insurance as our core differentiator. Reporting to AVP, Head of Behavioral Insurance Activation, you will be ensuring consistent and impactful messaging across our business. You will provide essential support, storytelling/presentations, and resources to our distribution teams, fostering both inorganic and organic growth of our Behavioral Insurance solutions. Your expertise will be instrumental in distilling insights from data to craft impactful stories and collaborating with teams to drive impactful pilots and recommendations to amplify the John Hancock Vitality value proposition. A successful candidate will play a pivotal role in positioning our company as the leader in the market by creating and communicating a consistent message and positioning of John Hancock Vitality within our Longer. Healthier. Better. mission.

Key Responsibilities:

• Collaborate with the Head of Behavioral Insurance Activation, Distribution teams, and Marketing teams to develop and implement strategic storytelling and tailored sales messaging that effectively communicate the value propositions of our Vitality offerings and “our why”, ensuring consistency across all business interactions and launches.
• Represent John Hancock and Behavioral Insurance and travel to regional meetings, industry conferences, seminars, and webinars to share our expertise on longevity, behavioral science, Vitality, and their implications to the industry, thereby enhancing the brand's presence and support to sales efforts.
• Communicate complex ideas, concepts, and Behavioral Insurance theories to diverse internal and external relationships (including distributor Sr. Management).
• Build and maintain collaborative partnerships with internal stakeholders and external distribution partners to ensure strategic alignment and drive cohesive strategies for Vitality activation and growth.
• Analyze Vitality sales and engagement data to distill actionable insights and lead pilot programs that drive targeted strategies, maximizing sales and engagement.
• Support opportunities to enhance producer engagement and client registration, supporting sales language creation and decision-making.
• Lead efforts to partner with distribution and distribution partners to create fierce advocates of the Vitality solution and align with the Longer. Healthier. Better. mission.
• Coordinate and aid in creative distribution activation events using Behavioral Insurance partners (e.g., GRAIL Laboratory Visits, MIT Age Lab events, our Longer Healthier Better symposium). Provide recommendations to make these events unique and actionable for distribution and distribution partners. Partner with distribution team members and distribution activation teams, to coordinate follow up messaging and content that is measurable with both sales and Vitality engagement results.
• Support and take ownership of certain strategic growth initiatives and projects to drive Vitality election and engagement across the organization.
• Collaborate with Marketing and stakeholders to provide consistent messaging and storytelling of Vitality across product launches, initiatives, and projects that reinforces our unique value propositions and differentiators in the market.
• Empower distribution teams with the necessary support, marketing resources, and messaging to effectively sell Vitality solutions, driving both increased sales, engagement, and registration.

Qualifications:

• Bachelor's degree in Marketing, Business, Behavioral Economics, or related field.
• 7+ years of experience in the marketing, life/LTC insurance, sales enablement, behavioral economics, or related field with a focus on driving sales growth.
• Persuasive communication and presentation skills, with a record of creating and delivering engaging presentations while handling potential objections
• Proven experience in sales enablement, storytelling, public speaking, or related roles with a demonstrated understanding of the connection of longevity and behavioral science to our business.
• Strong understanding of behavioral insurance principles and customer decision-making processes.
• Ability and willingness to travel within the United States and Canada
• Analytical mindset with a focus on data-driven decision-making.
• Strong facilitation skills
• Prior experience in life insurance distribution preferred

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-hybrid

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About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

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