Position/Employment type:

Growth Marketing Manager

Organization/Reporting line:

Reporting to the Marketing Manager, GardaWorld Security – Africa

Place of work/Travel:

Nairobi, Kenya with some occasional travel when required across Africa to our country offices including but not limited to Kenya, South Africa, Uganda, Tanzania, Malawi, Zambia, Rwanda, Burundi, DRC, Mozambique and Nigeria, and other locations where the company has operations.

Contact and Cooperation:

Internally: Company-wide

Externally: Marketing and Branding service providers and consultants

Job Summary:

As Growth Marketing Manager, you will be the marketing champion for GardaWorld Security Africa, owning the execution of full-funnel, multi-channel campaigns that drive lead generation, pipeline acceleration, and revenue growth. Reporting to the Marketing Manager – Africa, you will be responsible for aligning content, email marketing, SEO, paid media, and digital sales strategies with the business unit’s priorities and sales objectives.

This role requires a strategic mindset, strong execution skills, and a results-driven approach to campaign management. You will collaborate closely with Global marketing, sales, content, and analytics teams to ensure marketing efforts support pipeline development and revenue impact.

Key Responsibilities:

• Own the Business Unit’s Marketing Strategy & Execution: In collaboration with Global marketing, develop and execute integrated marketing campaigns tailored to BU-specific goals, target audiences, and revenue objectives. Drive inbound and outbound strategies by developing, maintaining, and executing a quarterly demand generation plan.
• Lead Full-Funnel Campaign Management: Oversee awareness, demand generation, and pipeline acceleration campaigns, ensuring seamless alignment between content, email marketing, and paid media.

• Collaborate with Sales: Partner with sales teams to ensure marketing initiatives support sales enablement and pipeline growth.
• Align with Performance Marketing & Digital Content: Work closely with paid media, SEO, and content teams to optimize campaign performance and maximize lead quality.
• Drive Account-Based Marketing (ABM) Initiatives: Develop and execute targeted ABM programs to accelerate engagement with high-value accounts.
• Measure & Optimize Campaign Performance: Leverage marketing analytics, attribution models, and real-time dashboards to track campaign impact and refine strategies.
• Support Business Unit-Specific Initiatives: Adapt and execute corporate marketing initiatives specific to your BU’s audience, industry, and growth strategy.
• Support GardaWorld Security Africa’s marketing team: Lead and support Africa’s marketing team, ensuring effective people management, resource allocation, strategic alignment, and high-performance execution.

Principal Outputs of this Role:

• Marketing-influenced revenue & pipeline contribution
• Lead generation & MQL to SQL conversion rates
• Account penetration & engagement within ABM campaigns
• Campaign performance (CTR, cost per conversion, lead quality)
• Alignment & impact on BU sales goals

Authority:

As directed and delegated by the Marketing Manager, GardaWorld Security Africa.

Accountability:

The Growth Marketing Manager is accountable to the Marketing Manager, Africa, for their responsibilities stated in this job description. These responsibilities will be monitored and managed through the mid-year and annual performance review and supported through the monitoring of their KPIs.

Competencies:

Cross-Functional Collaboration: Experience partnering with sales, content, and paid media teams to ensure alignment and maximize campaign effectiveness.

Analytical Decision-Making: Strong grasp of campaign performance metrics and optimization strategies to inform data-led decisions.

Project Management Excellence: Skilled at managing multiple campaigns simultaneously, ensuring timely and efficient execution.

Adaptability & Innovation: Thrives in a fast-paced, evolving environment with a test-and-learn mindset. Able to reprioritize quickly and respond effectively to unexpected challenges.

Collaborative Communicator: A positive, team-oriented individual who communicates clearly and constructively.

Team Commitment: Dedicated to contributing to a growing team and evolving with it.

Integrity & Confidentiality: Demonstrates a strong work ethic and consistently upholds confidentiality and ethical standards.

Flexible Availability: Willingness to work outside of standard business hours when required.

Independent & Proactive: Comfortable working autonomously in a dynamic, hands-on environment with minimal supervision.

Focused in Open Environments: Able to maintain productivity and concentration in open-plan workspaces.

Willingness to Travel: Open to occasional business travel as needed.

Qualifications & Experience:

• 7+ years of experience in B2B marketing, campaign execution, or demand generation.
• Proven experience in full-funnel marketing, including lead nurturing, paid media, and sales alignment.
• Strong background in account-based marketing (ABM) and enterprise-level pipeline acceleration strategies.
• Ability to work cross-functionally and coordinate campaigns across multiple marketing disciplines.
• Analytical mindset, with experience in multi-touch attribution, campaign analytics, and data-driven decision-making.
• Proficiency in marketing automation (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, Dynamics 365)