We are seeking an experienced Product Owner for Digital Optimization and Testing to join our Global Digital Marketing team and drive the strategy and execution of our digital optimization initiatives.

This individual will actively lead the testing, optimization and experience personalization efforts in Manulife’s North American business. This position supports the digital marketing team and its collaborators by offering them guidance through testing and digital experience personalization initiatives.  

This role requires an individual with a deep understanding of Adobe Target, digital experiences, and a passion for driving business results through data-driven decision-making. This will be a key contributor in driving digital experience strategy, identifying opportunities to test and personalize digital experiences, and packaging the results along with actionable recommendations to deliver the most effective digital experiences. The incumbent will use their creative and analytical skills to get results by analyzing digital user behavior and reporting the impact of different tests and personalized experiences.

Position Responsibilities: 

• Adobe Target Expertise: Lead the deployment and utilization of Adobe Target to conduct A/B and multivariate testing, personalization, and targeting initiatives. Serve as the subject matter expert on Adobe Target capabilities and best practices, and provide guidance and support over technical requirements.  

• Digital Adoption: Further drive Adobe Target adoption across our segments and recommend necessary changes to intake requirements and templates. Drive the culture of test-and-learn across the organization through impactful testing and optimization recommendations and performance 

• Stakeholder Collaboration: Partner with cross-functional teams, including marketing, data, business/product, IT, Human Centered Design and various roles – product directors, marketing leads, IT product owners to align optimization efforts with business goals and ensure seamless execution. Communicate findings and recommendations to stakeholders to drive continuous improvement. 

• Strategy Development: Define and drive the digital optimization and testing strategy to enhance user experience and improve business outcomes across digital channels. Analyze test results and key performance indicators (KPIs) to derive actionable insights.  

• Optimization Initiatives: Identify opportunities for optimization and testing across digital platforms, including websites, mobile apps, and other digital touchpoints.

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Required Qualifications 

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field. 

• 3 to 5 years of experience with Adobe Target, including hands-on experience in setting up and managing tests and personalization campaigns is a must.  

• Extensive experience with A/B testing, multivariate testing and digital experience personalization.  

• Preferred Qualifications 

• Strong understanding of digital experiences and human-centered design principles. 

• Proven track record in digital optimization and testing, with a focus on driving measurable business results. 

• Excellent analytical skills, with the ability to interpret complex data and translate it into actionable insights. 

• Strong communication and interpersonal skills, with the ability to collaborate effectively with large enterprise consulting teams. 

• Ability to manage multiple projects and prioritize effectively in a fast-paced environment. 

• Experience in the insurance or wealth and asset management industry is preferred. 

When you join our team: 

• We’ll empower you to learn and grow the career you want. 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. 

• As part of our global team, we’ll support you in shaping the future you want to see. 

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.