Are you a strategic storyteller with a passion for empowering sales teams through impactful communication?

Manulife Bank is looking for a dynamic Communications Manager to join our Advisor Experience & Sales Effectiveness Team. In this high-impact role, you’ll be the voice behind our national sales force—crafting compelling narratives, aligning messaging with business strategy, and enabling our sales leaders to shine across every channel.

You’ll collaborate with senior leadership, marketing, product, and training teams to ensure our communications are not only clear and consistent, but also inspiring and action-oriented. If you thrive in a fast-paced, collaborative environment and are ready to elevate how we connect with our advisors, brokers, and internal teams—this is your opportunity to lead with influence and creativity.

Position Responsibilities:

• Develop and execute a strategic communication framework, intake and prioritization process as well as an annual calendar for the national sales team.

• Craft clear, engaging, and actionable messaging aligned with business priorities and sales strategies.

• Support the Head of Residential Sales and other sales leaders with content for events, presentations, and internal/external engagements.

• Collaborate with cross-functional teams (Sales, Marketing, Product, CX) to ensure message alignment and consistency.

• Create and manage internal newsletters, email campaigns, and other communication tools that drive engagement and performance.

• Act as a trusted advisor and communications partner to sales leadership, providing guidance on tone, timing, and delivery.

• Contribute to strategic sales initiatives by developing communication plans that support change management, product launches, and training programs.

• Monitor communication effectiveness and continuously optimize based on feedback and performance metrics.

Required Qualifications:

• Proven experience in corporate communications, preferably within financial services or a sales-driven environment.

• Ability to translate complex strategies into clear, concise, and motivating messages.

• Strong project management skills with the ability to juggle multiple priorities and meet tight deadlines.

• Experience supporting senior executives with speech writing, presentation development, and event communications.

• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel), SharePoint, and communication platforms.

• Ability to use approved AI tools strategically to maximize efficiency.

• A collaborative mindset and the ability to build strong relationships across departments.

• Flexible and adaptable when dealing with change, including changing priorities and tight deadlines.

• Strong ability to work independently in a team environment.

• A degree in Communications, Journalism, Marketing, or a related field, with 3+ years of relevant experience

Preferred Qualifications:

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• We’ll empower you to learn and grow the career you want. 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. 

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.