The Director, Digital Marketing Enterprise Architect leads the strategic design, integration, and optimization of digital marketing solutions across the enterprise, with emphasis on the Adobe Experience product suite. This role is responsible for ensuring robust, scalable, and secure architectures that drive business value, align with enterprise standards, and support digital transformation initiatives.

Key Responsibilities

Enterprise Architecture Leadership

• Develop and implement a comprehensive architecture strategy leveraging Adobe Experience Cloud, AWS Connect, and Salesforce to meet organizational objectives.
• Interpret and apply enterprise architecture standards, frameworks, and policies to guide business improvement, IT system design, and technology maintenance.
• Ensure architectural alignment for all digital marketing initiatives and related enterprise projects.

Solution Design & Integration

• Design scalable, secure, and high-availability solutions that meet business requirements and industry best practices.
• Ensure seamless integration across Adobe, AWS, Salesforce, and other enterprise platforms to support business operations and digital marketing initiatives.
• Identify integration patterns and points across the technology stack; simplify and optimize architecture when possible.

Data-Driven Strategy & Innovation

• Utilize data analytics to evaluate digital marketing effectiveness and make data-driven recommendations for improvement.
• Implement marketing automation and personalization using Adobe Experience Cloud products.
• Continuously research and assess emerging digital marketing and data/AI technologies to inform architectural decisions.

Technical Governance & Compliance

• Maintain comprehensive documentation of system architectures, integrations, and processes.
• Ensure adherence to industry regulations, data privacy laws, and organizational policies.
• Develop and enforce consistent processes for architecture governance, including solution scorecards and quality reviews.
• Review and recommend exceptions or variances to architectural standards, as needed.

Stakeholder Engagement & Cross-Functional Collaboration

• Partner with segment IT, digital marketing, global operations, global data and advance analytic teams to translate business needs into technical solutions.
• Consult with project teams to ensure compatibility with existing enterprise infrastructure and services.
• Provide guidance and leadership in Application Portfolio Management (APM) to align software applications with business goals.

Operational Excellence & Continuous Improvement

• Proactively identify areas for system improvement, implement redundancies, and ensure high availability and reliability.
• Conduct regular technology stack assessments for performance optimization and compliance.
• Identify and implement process improvements and innovation opportunities across digital marketing architectures.
• Support the development of reusable software and data delivery components for enterprise-wide adoption.

Reporting & Communication

• Develop and present reports on system performance, project/program progress, and the organization’s technology landscape to executive stakeholders.
• Keep technology and service managers apprised of key customer issues, risks, and resolutions.

Additional Responsibilities

• Identify tools and components from the approved enterprise toolset for projects.
• Maintain visibility into segment projects and their architectural progress.
• Collaborate on developing and maintaining enterprise policies, practices, standards, and guidelines for architecture across domains.
• Perform ongoing architecture quality reviews and provide recommendations for improvement.

Required Qualifications:

• 10+ years of experience
• Demonstrated strong ability to design and implement complex IT, global operations and digital marketing solutions.
• Expert level of technical knowledge and understanding of IT architecture, application systems design, and integration with large-scale deployments.
• Proven experience in operations and digital marketing, with a strong focus on AWS Connect, Salesforce, and the Adobe Experience product suite.
• Strong understanding of cloud computing, Operations contact center systems, and digital marketing technologies.
• Excellent problem-solving skills and the ability to work effectively in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work with diverse teams.

Preferred Qualifications:

• Expertise in large or complex system integration projects
• Expertise in crafting architecture plans to support business outcomes
• Commercial awareness to understand market context and pressures, business requirements, competitive positioning, and the market context
• Deep understanding of existing and emerging technologies and frameworks (e.g., TOGAF), integration architecture leading practices, database systems and how they can be leveraged to bring value to the organization
• Strong knowledge of API design, integration patterns, and cloud-based architectures
• Excellent communication and presentation skills with the ability to convey complex technical concepts to both technical and non-technical audiences
• Relevant certifications in AWS, Salesforce, or Adobe Experience Manager are a plus.
• ITILv3 certifications are a plus.
• Strong understanding of relational data structures, theories, principles, and practices is preferred.
• Knowledge and skills in data warehousing methodologies and tools are preferred.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.