At Manulife, our Global Retirement Marketing Team is accountable for developing marketing strategies to help people save and invest to live their best life, wherever they are on their financial journey. 

As a Marketing Manager, you will lead and support pivotal digital initiatives related to brand and marketing strategy, marketing operational efficiency, thought leadership, content management, campaigns and marketing-related event activity.   Reporting to the Director of Marketing, North America, this role is integral to the ongoing development and management of digital marketing initiatives to support the North American retirement business.

Position Responsibilities:

Marketing Strategy

• Develop B2C marketing initiatives that help drive better retirement outcomes leveraging a multi-channel digital-first approach, increasing brand awareness, educate and engage members of group retirement plans.

• Support the content marketing calendar and corresponding amplification through relevant channels.

• Drive awareness, consideration and acquisition through various digital channels, including email marketing, thought leadership content and social media. 

• Create and execute marketing campaigns and initiatives by leading cross-functional teams including creative, compliance, editorial, digital marketing, translation, product and both external and internal communications.

Operational Efficiency

• Support and readily adapt to marketing modernization and transformation efforts by implementing processes that unlock efficiencies across the entire marketing organization with a digital-first mentality.

• Seek and implement innovative and automated processes to enable marketing to focus on high value functions while identifying and showcasing automation savings to the organization.

• Oversee the creation and distribution of engaging content and marketing materials.

• Drive continuous improvement through testing, analysis, reviewing customer feedback and optimization of marketing tactics.

Digital Strategy and governance

• Maintain marketing collateral and related digital information on retirement websites, social media, and internal and external collaborative platforms (i.e. SharePoint, Seismic, JIRA).

• Contribute to the formulation of timely reports with relevant analysis based on data from various sources, including digital marketing campaigns.

• Utilize marketing automation, marketing technology, and tools, to create campaigns and track outcomes.

Required Qualifications:

• 3-5+ years of marketing experience

• Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines.

• Excellent verbal and written communication skills.

• Bilingual (French & English) is required - The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec.

Preferred Qualifications:

• Knowledge of the financial services industry and group retirement market is a plus.

• Proficiency in digital channels and platforms, comfortable with marketing automation tools, able to leverage digital tools and data to drive / optimize compelling marketing campaigns

• Comfortable in both challenging technical and interpersonal environments

• Strong negotiating skills & self-motivated/ambitious

• Detail-oriented with a critical eye for quality.

• Results-oriented and execution-focused within a fast-paced environment

• Ability to blend confidence with tact, liaising directly with colleagues throughout the organization to get what’s needed to get the job done.

• Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities as well as larger scale changes in an ever-shifting industry landscape.

• Knowledge of progressive technology platforms such as Adobe Journey Optimizer, Workfront, Seismic, DOMO Analytics, Cvent, and Microsoft suite is an asset.

When you join our team:

• We’ll empower you to learn and grow the career you want. 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. 

• As part of our global team, we’ll support you in shaping the future you want to see.

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About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.