The Managing Director, Digital Marketing, Personalization and Delivery is responsible for integrating marketing strategies with advanced technology solutions to drive customer engagement, operational efficiency and business growth. This role leads BMO.com end-to-end creating a world class personalized experience for our customers, and delivering that experience through the stack, harnessing a group of talented digital marketers, personalization experts and engineers, with a best of breed ecosystem of Marketing Technology (MarTech) tools, data and intelligence. This leader will own the strategy and execution of our priorities including delivering scaled personalization across customer touchpoints, supporting efficient customer acquisition and share of wallet growth, and leading digital engagement and usage of mobile banking features that help customers make real financial progress. In addition, this leader will be responsible for the strategy and execution of our multi-year Marketing Technology (MarTech) modernization roadmap, including finishing the play on the migration to our enterprise Content Management System (CMS).
Manages a team of marketing, personalization and technology experts to deliver on desired business results.
Provides strategic leadership, guidance and highly specialized knowledge/advice to direct reports, internal customers and senior/executive management in the area of Marketing, Technology and Personalization.
Champions data driven marketing and personalization initiatives across BMO owned channels (BMO.com/mobile) to drive clear and measurable customer and business value leveraging marketing, technology and data tools, and best practices.
Deliver a competitive public website that drives sales, supports customers to self-serve and a platform that represents BMO’s brand, by enabling a scaled personalization that extends to BMO owned channels (BMO.com/mobile).
Provides technology oversight for marketing platforms (i.e. public site tech stack), including content, and our automation and release tools and practices.
Will need to play a pivotal part in expanding BMO.com by focusing on delivering strong technological marketing tactics, leading a team across an increasingly complex, dynamic and fast paced environment, of which it will need to partner proactively across the organization.
Builds and nurtures strong partnerships across the bank (e.g. design, product, marketing, technology, risk, legal and compliance groups) to enable customer, business and enterprise objectives and impact.
Within the mandate of this role, promotes and supports the Bank’s risk culture including ensuring employees understand their accountabilities for risk-taking activities, promoting an environment of open communication and effective challenge, and establishing the “tone from the top” through leading by example.
Complies with the Bank’s Risk Appetite framework and ensures risk-taking activities remain within agreed limits and comply with all regulatory requirements.
Role models driving simplicity and productivity enhancements for optimization across groups driving continuous improvement on key measures.
Activates our winning culture, aligned with Purpose. Ignites engagement by aligning our culture to our strategy and fueling exceptional execution.
Fosters diversity, equity and inclusion and creates an inclusive environment for all employees by eliminating barriers to inclusion.
Develops leaders, plans for succession, and fosters a high-performance culture.
Drives top talent acquisition and retention, developing organizational capabilities to drive competitive advantage.
Leads and mentors a team with diverse risk and business experience, skills, and orientation.
Leads, promotes, and reinforces the Bank’s Ambition; personally, role models One Bank leadership; drives sustainable improvements in customer loyalty and business growth; adheres and supports enterprise customer experience and brand standards.
Qualifications:
10+ years of progressive, strategic leadership roles in Marketing Technology (MarTech), Digital Marketing, and Performance Marketing and a track record of delivering exceptional results (preferably in financial services)
Deep expertise and demonstrated ability in managing Marketing Technology (MarTech) stacks including Content Management System (CMS), marketing automaton tools, data analytics platforms, customer data platforms and technical delivery including oversight of web development, API integrations, and cloud-based solutions
Excellent organization/ project planning skills and ability to operate with pace, in a highly dynamic environment
Proven track record in achieving or exceeding objectives
Proven track record of timely, cost-effective and industry-leading delivery
Proven ability to work within a changing environment and lead the implementation of change
Please note the base salary range for this position is CDN $165,000.00 to CDN $195,000.00
About Us
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en.
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
We are committed to hiring military and Veteran spouses and encourage you to identify your connection with the MSEN when reaching out to us or applying to any of our open roles.
Have questions or want to learn more about us? We would love to hear from you!
Diversity and Recruitment Team
E mail: diversity.recruitment@bmo.com
Introduce Yourself to BMO (Military/Veterans)
Careers for service members, veterans and their families
We’re proud to be the official bank of the Canadian Defence Community – and that goes beyond supporting your financial well-being. We value the skills you’ve earned in the military, and we’re here to help as you move into the next stage of your professional life.
BMO is a Poppy Campaign partner and invests over $265k per year in 3+ signature sponsorship properties, including the Canada Army Run, the Navy Bike Ride, and the RCAF Run.
At BMO, you’ll have the opportunity to use your commitment, discipline, and dedication to teamwork to make a difference. Come and grow your career with us.