Position Type:
PermanentIf you’re looking for a fulfilling career that can make a real difference in your life, and the lives of others, you’ve come to the right place.
As a national health solutions partner, we put people first in everything we do — and that begins with our team of 8,000+ professionals who bring a cross-section of diverse life experiences and career expertise to Medavie. By collaborating and innovating together, our employees are creating industry-leading solutions in insurance, primary care and emergency medical services that impact millions of lives in Canada each year.
Our mission is to improve the wellbeing of Canadians so that every life can be lived to the fullest — and it’s reflected in our award-winning culture. We celebrate individuality and value the diverse perspectives and skills our employees contribute. We go beyond providing competitive pay and comprehensive benefits to offer opportunities for personal and professional growth, flexible work options, meaningful experiences, and supportive leadership. Medavie is where employees can be their best selves, feel they belong, and achieve their full potential. Be part of it by applying for a position with us today.
As a Senior Marketing Advisor, Client Value, you will play a pivotal role in shaping and articulating our core value story to drive business growth. This strategic position is responsible for leading the development of our core value story strategy and framework, creating comprehensive high-impact content that communicates the value of our brand and our solutions to prospective clients in a competitive market.
This role is ideal for a strategic storyteller with exceptional writing, communication, and collaboration skills who can translate complex ideas into clear, compelling narratives that resonate authentically with clients.
Key Responsibilities:
Value Story Strategy and Development
Build a cohesive value story framework that positions our offerings as market leaders.
Craft compelling messaging and narratives that clearly communicate our differentiation.
Function as a strategic storyteller, transforming complex business concepts into compelling narratives that resonate with clients and drive engagement.
Ensure our value story is consistently reinforced across all client touchpoints.
Create and Optimize Content:
Develop engaging core sales proposal and presentation content aligned with our value story and strategically positioned to demonstrate measurable value to client.
messaging, that is easily customizable by the sales team to address client needs effectively.
Collaborate cross-functionally to gather insights and translate them into high-impact content.
Strategic RFI and RFP Collaboration
Lead the development of comprehensive responses to Requests for Information (RFIs), collaborating with cross-functional teams and editing for clarity, consistency, and strategic positioning.
Collaborate with account teams to develop comprehensive, strategic responses to key Requests for Proposals (RFPs), aligned with our core value story.
Leverage insights from past proposals to enhance competitiveness and content quality.
Ensure clarity, consistency, and strategic positioning in all client-facing materials.
Manage Sales Content Repository
Oversee and maintain an organized, accessible proposal content library.
Collaborate with sales, product, and subject matter experts to review and update content to reflect business updates, market trends, product innovations and core value messaging.
Add and categorize new content from key RFPs/RFIs for broader use.
Cross-Functional Collaboration and Influence
Serve as a trusted strategic advisor to sales, marketing, and product teams.
Facilitate debrief sessions post-RFP/RFI submissions and post-surveys and scorecards to capture insights and refine future content strategies.
Influence internal stakeholders to ensure consistent messaging across all client touchpoints.
Market Intelligence and Strategic Insights
Stay ahead of industry trends, competitor positioning, and client needs.
Use data-driven insights to optimize content effectiveness and anticipate client challenges.
Explore innovative formats and technologies to enhance content delivery.
Training and Enablement
Provide training and support to the sales team on effectively using content, tools and articulating our value proposition.
Develop tools and resources to help the sales team tailor content and messaging for specific opportunities.
Foster a culture of continuous improvement and knowledge sharing.
Qualifications :
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
Experience: Minimum of 7 years of experience in strategic marketing, sales enablement, value proposition development within a corporate environment.
Language Skills: Fluency in English, Bilingualism (French and English) is considered a strong asset.
Skills & Experience:
Strategic Thinking: You are a big-picture thinker with the ability to align content strategy with business objectives and client needs.
Storytelling Expertise: You know how to craft compelling narratives that clearly communicate value and differentiate our offerings.
Exceptional Writing: You have the ability to write persuasive sales and marketing content.
Collaboration & Influence: You have strong interpersonal skills with the ability to engage and influence cross-functional teams.
Execution Excellence: You are highly organized and skilled at managing complex projects from conception to completion.
Creativity and Innovation: You bring fresh ideas and creative approaches to content development and positioning.
Analytical and Problem-Solving Skills: You are curious and data-driven, looking for ways to improve processes and outcomes and achieve consistently high-quality results.
Market & Client Insight: Preferred but not required.
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We believe our employees should reflect the communities we serve and welcome applications from candidates of all backgrounds. To provide the best experience possible, we will support you with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team of your needs. We are committed to making sure recruitment, retention, advancement, and compensation are fair and accessible while following all relevant human rights and privacy laws. We appreciate everyone who has shown interest in this position. Only those selected for an interview will be contacted.
If you experience any technical issues throughout the application process, please email: Medavie.Recruitment@medavie.ca.
We are committed to hiring military and Veteran spouses and encourage you to identify your connection with the MSEN when reaching out to us or applying to any of our open roles.
Have questions or want to learn more about us? We would love to hear from you!
Kristen Drapeau – Senior Recruitment Consultant
Kristen.Drapeau@medavie.bluecross.ca
Kriysta Duguay – Recruiter
Krysta.Duguay@medavie.bluecross.ca
Welcome to Medavie!
I would be happy to share and discuss our organization, current and future career opportunies.
Many of our roles are able to be remote (work from home) in Canada
- Kristen Drapeau, Senior Recruitment Consultant
-Krysta Duguay, Recruitment Consultant
Who we are
We’re a team of over 8,000 professionals serving clients from coast-to-coast with operations in most provinces. We provide health benefits to nearly 1 in 10 Canadians and manage emergency medical services for nearly 1 in 15 Canadians.
We’ve been a leading health services partner for individuals, employers and governments across Canada for 80 years and a premier all-in-one carrier that provides health, dental, travel, life and disability benefits to individuals and organizations.
We've been recognized as one of Canada's Most Admired Corporate Cultures, one of Canada's Top 100 Employers, and an Imagine Caring Company.
What we value
Our values are inherent to our culture and provide the framework for each interaction we have and transaction we make, while providing a clear set of expectations to empower employees to do the right thing for everyone we serve. We are:
Caring – We show compassion in everything we do
Accountable – We follow through on our commitments
Responsive – We have the courage to act and adapt
Innovative – We encourage and value new ideas
Community-minded – We achieve more together
More than simply a poster on the wall, our mission of improving the wellbeing of Canadians represents the purpose of our organization ― and we align that with our culture.
What we give back
As a not-for-profit organization, we don’t answer to shareholders. Instead, we invest our earnings in our business, our communities and, most importantly, our employees. We use some of these earnings to support:
Programs to support causes that are close to our employees' hearts, matching the volunteer hours and donations they contribute
An annual United Way workplace campaign led by employees in each of our locations
The Medavie Foundation, which invests in community initiatives and organizations that improve the wellbeing of Canadians, focuses on some of the most pressing mental and physical health challenges facing Canadians.
We want to meet you as you are
At Medavie Blue Cross, we foster a culture of openness, understanding and a sense of belonging where everyone can bring their true selves to work. Nearly 70% of our management roles are held by women and we’re committed to creating a diverse, equitable and inclusive workplace where everyone is valued for who they are and what they contribute. We will accommodate people with disabilities during the recruitment, selection and hiring processes.
What we offer
If you live our values and deliver results, you’ll experience meaningful, rewarding work in a purpose-centred, inclusive organization that provides:
Flexible work options: We want you to work where you work best. We offer work from home, from the office, or a hybrid of the two, while ensuring you feel connected to your team and to our purpose. Our flexibility goes beyond location. We also have flexible working hours and part-time options available.
Competitive compensation: We believe in rewarding our employees for the skills they bring to their jobs and the results they deliver. This includes competitive compensation that will reflect your experience and expertise and annual performance-based incentives, a 100% employer-matched defined contribution pension plan, an employee RRSP, one-on-one financial counselling, vacation and personal days to help you rest, refuel and balance your life.
Career Growth: Internal talent mobility and growth are an integral part of our success. Employees are empowered to own their career development and have rewarding experiences in a variety of work areas. Supportive leadership will encourage and coach you to maximize your potential so you can access multiple learning pathways to develop. Our leadership development program and other programs, such as mentoring, performance-based management and education assistance, are offered to provide employees with an environment of lifelong learning.
Outstanding benefits: Wellbeing is at the centre of everything we do and this starts with our employees. To help you take a proactive approach to your health, we provide: