Summary

Bell is currently looking for a BI Data Analyst, experienced in decision-making and can support the team in campaign execution and management. As a member of the Consumer and Small Business BI team, the successful candidate will have the opportunity to hone their leadership skills and support important business decision-making by working with new, cutting-edge decision-making technologies.

Key Responsibilities

• Develop and execute campaigns across various communication tactics including email, SMS, web/social targeting, and the Bell website
• Delivering accurate marketing, informational and operational campaigns to support BM/L&R business plan
• Evolve the campaign ecosystem to enable best-in-class marketing tactics.
• Increase ability of Campaign team to deliver more, faster, better
• Work in collaboration with Customer Analytics, Products, Pricing, Marketing Communications, Distribution and IT channels to develop and execute end-to-end campaigns.
• Define, develop and implement targeted campaigns to boost sales, reduce churn and increase revenue.
• Collaborate with marketing and developers to support the creation and deployment of marketing campaigns.
• Actively contribute to the marketing planning cycle.
• Data analysis - analyzing data to provide information on campaign opportunities.
• Data mining - extracting data and identifying errors or gaps in data sources.
• Campaign management - provide list extraction for targeted marketing program campaigns, including the use of focus groups and related subsequent analysis.
• Data development - transferring customer data between systems and working with IT teams to advance database development.
• Automate and improve recurring processes.
• Analyze the best data sources and the design and logic of queries.
• Work with business and IT staff, as well as third parties, on complex data delivery solutions.

• Proactive and results-oriented: Embraces challenges with enthusiasm and a positive "can-do" attitude, consistently exceeding expectations. 
• Innovative and solution-focused: Proactively identifies opportunities for improvement and contributes creative solutions to enhance efficiency and effectiveness. 
• Customer-centric: Demonstrates a strong understanding of customer needs and leverages this knowledge to deliver exceptional service and build strong relationships. 
• Analytical and detail-oriented: Meticulously gathers and analyzes information to effectively identify and resolve complex problems. 
• Collaborative team player: Actively contributes to a positive team environment, fostering collaboration and contributing to shared success. 
• Growth-minded: Actively seeks opportunities to develop new skills and apply them to enhance job performance and contribute to organizational goals. 

Critical Qualifications

• Bachelor's degree in Statistics, Mathematics, Computer Science, Business Analytics, or a related field; or equivalent relevant experience. 
• 3+ years of experience as a Data Analyst or similar role. 
• Experience in data management, decision-making, reporting tools and design
• Experience in direct and targeted marketing, including campaign list creation, and understanding of processes related to excluded numbers, the Canadian Anti-Spam Act (CASA) and contact strategy
• Great analytical capabilities for interpreting data, developing ideas and implementing initiatives
• Experience and understanding of the lifecycle of marketing planning and key business units, such as Product, Pricing and Marketing Communications teams
• Excellent organizational sense and proven ability to manage multiple mandates and work in a fast-paced and agile environment
• Excellent interpersonal skills (verbal and written communication) and the ability to make a difference by exerting influence
• Great creativity and ability to develop concepts, approaches and offerings off the beaten track
• Ability to work in a collaborative work environment while being self-reliant
• Strong problem-solving; ability to make good decisions and make sound recommendations
• Attention to detail and the ability to work with minimal supervision
• Work experience in the telecommunications industry, an asset
• Knowledge of basic SQL, Strong knowledge of Unica Campaign (Campaign Execution tool)
• Strong knowledge of JIRA platform, MS Office 360 skills
• Nice to have Python, VBA
• Enthusiasm and eagerness to learn about campaign strategy and execution while improving technical skills