At GardaWorld, there is a whole career waiting for you!

GardaWorld is currently looking for a Product Owner – Digital Products (B2B Websites) to join the Global Marketing Team.

Location: Ville Saint-Laurent (Montreal)

Your Mission

As Product Owner – Digital Products, you will be responsible for driving the development, optimization, and evolution of GardaWorld’s B2B websites across up to three Global Champion brands. Reporting to the Senior Director, Growth Marketing (or a Senior Product Owner if applicable), you will play a critical role in translating business needs into digital solutions that enhance lead generation, user experience, and brand impact.

You will lead cross-functional collaboration with marketing, content, design, and external development teams to deliver high-performance, user-centric websites that drive pipeline growth and strategic objectives.

This is a high-impact role for a strategic, data-driven digital leader passionate about website performance, conversion rate optimization (CRO), and customer experience.

Your Responsibilities

• Lead the evolution and optimization of assigned websites with a focus on lead generation, conversion rate optimization (CRO), and user journey improvement.
• Understand business priorities and translate them into actionable digital roadmaps, backlog items, and feature enhancements.
• Own and manage the product backlog: write clear user stories, prioritize initiatives, and work closely with external web development and design agencies.
• Analyze website performance KPIs (traffic, engagement, leads, conversion rates) and continuously optimize based on data-driven insights.
• Advocate for the needs of multiple user segments (prospects, clients, candidates, partners) to deliver impactful digital experiences.
• Collaborate with the Growth Marketing, Content, RevOps, and Design teams to align website strategies with overall business goals.
• Ensure the websites follow SEO best practices, UX/UI excellence, accessibility standards, and modern web performance requirements.
• Stay informed on industry trends, emerging technologies, and best practices in B2B web marketing, UX, and CRO.
• Coordinate and align internal stakeholders and external partners throughout the website development lifecycle.

Required Qualifications

• 7 to 10 years of experience in a Product Owner, Digital Project Manager, or similar digital leadership role, preferably in a B2B environment.
• Strong expertise in website management, UX principles, SEO, analytics, and CRO tactics.
• Proven ability to drive website performance improvements through iterative enhancements and data-driven decision-making.
• Hands-on experience with tools such as Jira, Confluence, Google Analytics, HubSpot, or other CRM/Marketing platforms.
• Exceptional cross-functional collaboration and stakeholder management skills.
• Strong project management and prioritization capabilities.
• Analytical mindset with a strong focus on results and continuous improvement.
• Bilingual (French/English) preferred.

Skills and Abilities Required

• Digital Product Strategist: Ability to translate complex business needs into digital product strategies and deliver measurable outcomes.
• Data-Driven Decision Maker: Skilled at leveraging data and KPIs to optimize website performance and user engagement.
• Collaborative Leader: Ability to work seamlessly across internal teams and external agencies to deliver successful projects.
• Adaptability & Innovation: Passion for learning, experimenting, and pushing digital boundaries in a fast-paced environment.

Success Metrics

• Website lead generation performance (lead volume, quality, conversion rates)
• Website engagement and user experience metrics (bounce rate, time on page, page views, conversion events)
• Pipeline contribution through digital channels
• Backlog management efficiency and timely project delivery

What GardaWorld can offer you

• Competitive salary and benefits package
• Comprehensive group insurance and RRSP plan with employer contribution
• Professional development opportunities, including access to industry conferences and training
• On-site gym access and cafeteria with delicious meals
• Free parking at the office
• A collaborative, high-performing team within a global organization

At GardaWorld, we are committed to fostering an environment that values excellence, accountability, and innovation. If you are passionate about digital marketing, web performance, and product ownership, we encourage you to apply.

Although all applications are considered, only those candidates selected will be contacted.