The Area Director, under the direction of the Regional Director, is accountable for all aspects of program operations including business development through marketing and business relationship management, human resources, budget and finance, quality management, information systems, 
and the integration of directives from the National Service Centre and local health authorities.

DUTIES AND RESPONSIBILITIES

Branch Office Operations
• Organize program operations and staffing such that all required tasks are carried out effectively and efficiently; proactively anticipate and manage change.
• Implement and Support Company sponsored programs, such as clinical, marketing, risk management and so forth, in accordance with policy and process. Proactively suggest ideas for development of new programs to corporate and division support staff.
• Manage human resources with respect to strategic manpower planning, recruitment, selection and retention of qualified staff, orientation and training, compensation, discipline, employee recognition and the implementation of relevant policies.
• Ensure that client care and service are delivered in accordance with local, provincial, and federal legislation and with Bayshore Home Health’s Code of Ethics, Statement of Client Right and Responsibilities and Standards of Practice; manage all contractual agreements and liase with funding partners and clients.
• Collaborate in the implementation and maintenance of the office information systems and ensure the availability of local systems support.
• Lead the integration of client satisfaction initiatives; ensure that all client concerns and complaints are followed up and outcomes documented.
• Participate in ongoing internal and/or external continuing education activities.
• Adhere to Bayshore Policies and Procedures.
• Participate in quality activities and continuous improvement initiatives in keeping with the company's Quality Management System.
• Participates in proactive Health & Safety activities while performing all duties. Is responsible to notify immediate Supervisor of any Health & Safety risks or concerns. Responsible for completing Accident Reports for all direct reports who injure themselves on the job, within 
24 hours of the incident.
• Maintains confidentiality of client and corporate information and discusses same only with appropriate Bayshore personnel.
• Complete other tasks as requested.

Business Development
• Develop and lead the implementation of annual business and marketing plans; monitor and  evaluate outcomes in relation to defined goals and objectives; prepare and submit an Annual Report within two months of fiscal year end.
• Participate in the development and implementation of the corporate strategic business and marketing plans as requested.
• Promote Bayshore Home Health through participation in local healthcare or business committees as well as community events.

Financial Management
• Develop, implement and evaluate, in keeping with direction from the Regional Director an internal financial system that is accurate and efficient.
• Prepare an annual budget and subsequently manage expenses in relation to revenue; analyze the ongoing financial status of the Branch to ensure that established financial goals are being achieved; complete monthly and annual financial reports as requested.

Quality Management and Continuous Improvement
• Lead the development, implementation and evaluation of the Quality Management System; coordinate continuous improvement initiatives .
• Arrange internal quality audits and reviews as requested by the National Service Centre.
• Complete all required Quality Management Reports.

Health and Safety
It shall be the responsibility of every Area Director to ensure that employees are trained in and follow safe work procedures, company health and safety policies and all applicable federal, provincial and  municipal regulations. Every Area Director will co-operate fully with the Safety Representative/Joint Health and Safety Committee and ensure that all employees share responsibility to identify and solve workplace health and safety problems.